wunderkind

As a Senior Customer Success Manager at Wunderkind, Thea is a proactive team member and strategist with 5+ years of experience in digital marketing that includes helping clients drive revenue by providing strategy recommendations and creative consultation rooted in performance and data analysis. 

Thea Scrudato

Senior Customer Success Manager - Wunderkind

Sarah Townsend is the Digital Experience Manager at Diane von Furstenberg, where she oversees the email and text marketing programs. With a strong focus on driving revenue and customer engagement, she expertly blends marketing channels to create seamless, effective campaigns that align with the brand's values and seasonal product launches.

Sarah Townsend

Digital Experience Manager

Explore strategies for optimizing email and text marketing programs in this insightful webinar. Learn how to drive customer engagement, increase conversions, and align marketing channels effectively. Discover how Wunderkind's solutions empower brands to elevate their digital presence, enhance campaign performance, and build lasting customer relationships. Watch the webinar to gain actionable insights and take your marketing strategy to the next level.

Talking Text Strategy with Diane von Furstenberg

Molly Wallace Kerrigan is a seasoned customer marketing expert with years of email and text experience.  As someone who has utilized Wunderkind's technology at 2 brands, Molly is well versed in the value of generating revenue through identification and triggered messaging solutions.

Molly Wallace Kerrigan

Senior Director of Retention - Shinesty

Learn how Shinesty leans on Wunderkind for identity resolution to identify anonymous traffic to then trigger behavioral emails and texts. Wunderkind repeatedly beat out Klaviyo and Attentive while generating 12% of their total revenue.

Shinesty Combines Identity Resolution + Triggered Email & Text with Wunderkind

Jasmine is an experiences marketing manager with a strong background with beauty brands.  Focused on retention marketing, she manages the daya to day partnership with Wunderkind.

Jasmine Simons

Senior Retention Marketing Manager, True Botanicals

Molly is a seasoned marketing veteran with a strong background in finance and brand building.  She has led finance positions that organizations like Mars Global, siggi's, and of course True Botanicals. 

Molly Delp

VP eCommerce, True Botanicals

True Botanicals has years of experience with Wunderkind's identity and triggered email solutions. They even tried to replicate that success in-house but revenue dropped significantly. They quickly returned to Wunderkind as a partner for their acquisition goals related to first data, as well as bringing triggered email back into the fold. Recently, they decided to depart from the Attentive platform for text and consolidate that with Wunderkind.  Since these moves, True Botanicals revenue has increased as much as 122% and Wunderkind is now responsible for driving over 10% of their total digital revenue. 


True Botanicals Nets Huge Revenue Impact Consolidating Email & Text With Wunderkind

True Botanicals has years of experience with Wunderkind's identity and triggered email solutions. They even tried to replicate that success in-house but revenue dropped significantly. They quickly returned to Wunderkind as a partner for their acquisition goals related to first data, as well as bringing triggered email back into the fold. Recently, they decided to depart from the Attentive platform for text and consolidate that with Wunderkind.  Since these moves, True Botanicals revenue has increased as much as 122% and Wunderkind is now responsible for driving over 10% of their total digital revenue. 



Hear from VP eCommerce, Molly Delp, and Senior Retention Marketing Manager, Jasmine Simmons, as they explain the journey with Wunderkind, why owned channels are critical as cookies fade away, how Wunderkind's Professional Services Team is a best-in-class partner and where you should consider doubling down for your DTC revenue. 

Kathleen is a highly collaborative and innovative brand storyteller with a proven track record for best-in-class strategy and content. She confidently excels in creatively defining digitally-savvy, consumer-centric campaigns through strong consumer and data insights. She also happens to be a beauty, wellness, and live show enthusiast. 

Kathleen Loftus

Global Digital Director

ICONIC London, a digital and socially powerful makeup brand, partnered with Wunderkind to enhance their direct-to-consumer strategies. With the aim of personalizing marketing and boosting quality traffic, Wunderkind's email capture and triggered emails led to a staggering overachievement in revenue goals, 105% in the UK and 152% in the US. Te Wunderkind Identity Network was responsible for elevating submit rates to 9.9% and conversion to 7.4%. With strategies already set for 2024, this flourishing partnership has high expectations for continued soaring growth.


ICONIC London Sees 152% Boost With The Wunderkind Identity Network

Lucinda is a dedicated and conscientious leader, with an extensive and valuable retail background. She holds a data-driven approach towards developing key retention and roadmap strategies, tapping into the wider areas of CRM to create an increasingly personalized and targeted UX.

Lucinda Hagan

Senior CRM and Loyalty Manager, Kurt Geiger

Passionate about blending technology and human elements, Gareth is a transformative leader with a journey from managing flagship stores at Marks & Spencer in London to spearheading digital and cultural changes in retail giants like Topshop Topman, Arcadia, and Kurt Geiger Group. His expertise lies in driving technology and people transformation across various ownership models including single owner, PLC board, and PE-backed companies. At Kurt Geiger Group Ltd., Gareth serves on the executive board, overseeing both customer-facing operations and backend systems. He ensures the impactful delivery through Kurt Geiger's branded sites, multi-brand platforms, and diverse digital drop ship partnerships, from mainstream to luxury retailers.

Gareth Rees-John

Chief Digital Officer, Kurt Geiger

Kurt Geiger tried to replicate Wunderkind's email revenue and marketing solutions. When added, Wunderkind conversions increased 151% and opt-ins doubled.


Kurt Geiger Explores 'Build v Buy', Wunderkind Smashes In-House Email Revenue Solution

Magnus Gustafsson

VP, Ecommerce & Digital Marketing, D'Artagnan

Join Trey Jackson, Director of Product and Customer Marketing at Wunderkind, in a fascinating conversation with Magnus Gustafsson, VP, E-Commerce and Digital Marketing at D'Artagnan. Discover the world of premium meat and seafood offered by D'Artagnan, a brand known for its commitment to sustainability and delivering a better-quality, healthy raised food chain. Magnus shares insights into his extensive experience in e-commerce and retail, discussing the unique challenges and strategies in selling high-end products like meats compared to apparel. The conversation delves into the success of D'Artagnan's SMS program and the role Wunderkind played in enhancing their email marketing efforts. Magnus highlights the importance of understanding customer buying patterns and shares valuable lessons learned during the transition from apparel to premium food. Discover the roadmap ahead for D'Artagnan and Magnus's personal favorite product recommendations for those new to the brand. Don't miss this insightful discussion that offers a glimpse into the dynamic world of premium food e-commerce and the strategies that drive success in this space. Visit dartagnan.com to explore their exceptional range of products and indulge in a culinary experience like no other.


Wunderkind Success Story: D'Artagnan

Rahul Chand

Vice President, Marketing, AAA Northeast

Join us behind the scenes in this candid interview with Rahul Chand, Vice President of Marketing at AAA Northeast, as he discusses the dynamic evolution of AAA in the digital era. From navigating the challenges of a legacy brand with 120 years of history to embracing a digital-first approach, Rahul shares insights into AAA's growth strategies and the role of Wunderkind in reshaping their marketing landscape. Discover how AAA leverages Wunderkind's identity graph to unlock the potential of anonymous website visitors, creating a more personalized and effective retargeting strategy. Rahul emphasizes the value of building a first-party email database and the long-term impact on cost savings. Get an insider's perspective on the unique partnership between AAA and Wunderkind, where technology meets a deep understanding of business objectives. Learn how the collaborative approach, continuous exploration of opportunities, and a focus on results set Wunderkind apart from other vendors in the marketing technology landscape. Join us in this engaging conversation that goes beyond business as usual, exploring the synergy between AAA and Wunderkind, and the commitment to ongoing innovation and growth in the digital realm.


Wunderkind Success Story: AAA Northeast

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Resources

Wunderkind Webinars

Success Stories is our catalog of videos from our clients sharing the successes they are seeing with their partnership with Wunderkind. Wunderkind is the leading AI-driven performance marketing solution that collects consent based, first-party data and identifies anonymous traffic for brands in order to scale hyperpersonalized one-to-one messages. Brands lean on the Wunderkind Identity Network,&nbsp;a proprietary database recognizing 9 billion devices, 1 billion opted-in consumers and&nbsp;observes 2 trillion digital transactions per year, to trigger the most impactful offers to&nbsp;their target audience at the right moment and in the right channel. This proprietary data is&nbsp;accessed by Wunderkind’s Autonomous Marketing Platform, and AI engine which integrates seamlessly into a brands’ existing ESP to boost performance across email, text and advertising channels. Wunderkind is the only performance solution that guarantees a lift in revenue for its clients and delivers over $5 billion in directly attributable revenue annually for brands across a&nbsp;number of industries, often ranking as a top 3 revenue channel in clients’ own analytics&nbsp;platforms. Brands such as Harley-Davidson, Perry Ellis and Shoe Carnival partner with&nbsp;Wunderkind to drive top-line revenue through its guaranteed results

Talking Text Strategy with Diane von Furstenberg

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Today's Guests

Thea Scrudato

Sarah Townsend

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