Unlocking the Art of Personalization: A Conversation with MoMA’s Head of eCommerce

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This is a podcast episode titled, Unlocking the Art of Personalization: A Conversation with MoMA’s Head of eCommerce. The summary for this episode is:
What is MoMA?
00:30 MIN
Balancing brand in email marketing
01:02 MIN
Wunderkind delivers lift in email reach
00:29 MIN
Balancing email and text messaging
00:43 MIN
Power of personalization
00:44 MIN
Wunderkind identity increase reach
00:17 MIN
First-party data is critical to our efforts
01:03 MIN
Wunderkind's team is incredible
00:56 MIN
Privacy is critical
00:34 MIN
Wunderkind's ROI is transparent
00:34 MIN
Our attribution model
00:31 MIN
Wunderkind keeps the journey on brand
01:02 MIN
Wunderkind integrates across email and text easily
00:34 MIN
Wunderkind works seamlessly with our ESP
00:15 MIN
Wunderkind's service steams has great ideas
01:29 MIN
Wunderkind results speak for themselves
00:33 MIN
We are excited for the Wunderkind road map
00:19 MIN

DESCRIPTION

The Museum of Modern Art (MoMA) is known worldwide for connecting people with the art of its time. But behind the scenes, its eCommerce and retail divisions play a critical role in supporting the institution’s mission. In this exclusive interview, Krystina Banahasky, Head of eCommerce at MoMA, shares how the museum leverages data, personalization, and first-party marketing strategies to drive revenue and create engaging experiences for its diverse audience.


Watch this interview to learn:

How MoMA’s retail and eCommerce strategies support the museum’s broader mission

The power of email marketing and SMS in engaging MoMA members and customers

How personalization drives conversions, from art lovers to home decor shoppers

Why first-party data and identity solutions are critical in a privacy-first world


Don’t miss this in-depth discussion on how one of the world’s most iconic cultural institutions is using technology to enhance customer experience and maximize its digital impact.

Today's Guests

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Krystina Banahasky

|Head of eCommerce, MoMA