Unlocking the Art of Personalization: A Conversation with MoMA’s Head of eCommerce
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DESCRIPTION
The Museum of Modern Art (MoMA) is known worldwide for connecting people with the art of its time. But behind the scenes, its eCommerce and retail divisions play a critical role in supporting the institution’s mission. In this exclusive interview, Krystina Banahasky, Head of eCommerce at MoMA, shares how the museum leverages data, personalization, and first-party marketing strategies to drive revenue and create engaging experiences for its diverse audience.
Watch this interview to learn:
✅ How MoMA’s retail and eCommerce strategies support the museum’s broader mission
✅ The power of email marketing and SMS in engaging MoMA members and customers
✅ How personalization drives conversions, from art lovers to home decor shoppers
✅ Why first-party data and identity solutions are critical in a privacy-first world
Don’t miss this in-depth discussion on how one of the world’s most iconic cultural institutions is using technology to enhance customer experience and maximize its digital impact.
Today's Guests
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