Shinesty Combines Identity Resolution + Triggered Email & Text with Wunderkind
DESCRIPTION
Molly Wallace Kerrigan, who heads Shinesty’s marketing, shares her unique experience with Wunderkind. Initially introduced to the platform in 2018 (when it was BounceX), Molly experienced challenges with transparency and flow conflicts at her previous company. Despite these early hurdles, her journey took a significant turn when she joined Shinesty. Now, three and a half years later, she reflects on how Wunderkind has helped her team personalize both transactional and behavioral messages while keeping Shinesty’s signature humor intact.
We explore:
Initial Experience with Wunderkind (formerly BounceX): Early challenges with transparency and email flow conflicts.
Wunderkind’s Impact at Shinesty:
- Personalization of messages while maintaining the brand's humor.
- Outperforming competitors and driving 10-12% of Shinesty’s revenue.
- Strong identity resolution capabilities and better segmentation.
SMS Outperformance:
- SMS now delivering better ROI than email, especially with campaign texts.
Gamified Email Capture: Significant conversion lift through engaging, fun experiences like a spinning wheel.
Embracing AI:
- Automating marketing strategies with AI to save time and increase efficiency as a one-person team.
Strong Partnership: Praises Wunderkind for staying true to Shinesty’s irreverent brand tone and humor.