Shinesty Combines Identity Resolution + Triggered Email & Text with Wunderkind

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This is a podcast episode titled, Shinesty Combines Identity Resolution + Triggered Email & Text with Wunderkind. The summary for this episode is:
What is Shinesty?
00:42 MIN
How has Wunderkind helped you bring the brand to life in email?
00:21 MIN
What percentage of total revenue does Wunderkind drive for Shinesty?
00:19 MIN
How impactful is the Wunderkind Identity Network?
00:39 MIN
Wunderkind's text versus other text platforms?
00:23 MIN
Wunderkind's behavioral text as a channel is crushing it.
00:38 MIN
Wunderkind's Studio application will help us tremendously.
00:28 MIN
Wunderkind's email and mobile capture tools generated a significant lift.
00:26 MIN
Wunderkind's AI decisioning will be a game changer.
00:26 MIN
How does leadership justify the investment in Wunderkind?
00:31 MIN
Wunderkind's white glove service is very important to us.
00:17 MIN
How would you rate Wunderkind's services team?
00:16 MIN

DESCRIPTION

Molly Wallace Kerrigan, who heads Shinesty’s marketing, shares her unique experience with Wunderkind. Initially introduced to the platform in 2018 (when it was BounceX), Molly experienced challenges with transparency and flow conflicts at her previous company. Despite these early hurdles, her journey took a significant turn when she joined Shinesty. Now, three and a half years later, she reflects on how Wunderkind has helped her team personalize both transactional and behavioral messages while keeping Shinesty’s signature humor intact.


We explore:

Initial Experience with Wunderkind (formerly BounceX): Early challenges with transparency and email flow conflicts.

Wunderkind’s Impact at Shinesty:

  1. Personalization of messages while maintaining the brand's humor.
  2. Outperforming competitors and driving 10-12% of Shinesty’s revenue.
  3. Strong identity resolution capabilities and better segmentation.

SMS Outperformance:

  1. SMS now delivering better ROI than email, especially with campaign texts.

Gamified Email Capture: Significant conversion lift through engaging, fun experiences like a spinning wheel.

Embracing AI:

  1. Automating marketing strategies with AI to save time and increase efficiency as a one-person team.

Strong Partnership: Praises Wunderkind for staying true to Shinesty’s irreverent brand tone and humor.

Today's Guests

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Molly Wallace Kerrigan

|Senior Director of Retention - Shinesty