True Botanicals Nets Huge Revenue Impact Consolidating Email & Text With Wunderkind

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This is a podcast episode titled, True Botanicals Nets Huge Revenue Impact Consolidating Email & Text With Wunderkind. The summary for this episode is:
What are some of your biggest hurdles as a marketer?
00:41 MIN
Why Email & Mobile Capture Is Critical
00:41 MIN
With Cookie Deprecation, Email & Mobile Are Everything
00:24 MIN
Why Partner With Wunderkind?
00:27 MIN
Why Explore An In-House Solution?
00:54 MIN
You Just Can't Replicate Wunderkind's ID, Acquisition Or Services
01:09 MIN
Wunderkind Delivered 2.4x Lift In Revenue
00:12 MIN
Wunderkind Lifts Text Revenue 122% Over Attentive
00:55 MIN
Better Results & UX Consolidating Email + Text With Wunderkind
01:10 MIN
Personalized Ads Is A Myth
00:26 MIN
Identity Unlocks Massive Growth, Better Conversions
00:58 MIN
Wunderkind's Platform & AI Investments Makes My Team More Efficient
01:28 MIN
Wunderkind Limits Our Consumer Privacy & Data Concerns
01:17 MIN
Our Advice? Don't Do What We Did, Don't Build. Partner With Wunderkind
00:43 MIN
Wunderkind Has Always Blown Past Our ROI Targets
00:26 MIN
The Metrics Proved Wunderkind Beat Our In-House Solution
00:46 MIN
Wunderkind's Performance Was A Massive Lift
00:18 MIN
Why Consolidate Email & Text With Wunderkind
00:34 MIN
Wunderkind's Professional Services Goes Above & Beyond
01:26 MIN
Wunderkind Delivered Full Support Through Onboarding & Implementation Process
00:45 MIN
Wunderkind Is Responsible For 10% Of True Botanicals Digital Revenue
00:35 MIN
Consolidating Email + Text Decreased Costs, Increased Efficiency
00:14 MIN
Our Relationship With Wunderkind Is Seamless, Strong
00:58 MIN

DESCRIPTION

True Botanicals has years of experience with Wunderkind's identity and triggered email solutions. They even tried to replicate that success in-house but revenue dropped significantly. They quickly returned to Wunderkind as a partner for their acquisition goals related to first data, as well as bringing triggered email back into the fold. Recently, they decided to depart from the Attentive platform for text and consolidate that with Wunderkind. Since these moves, True Botanicals revenue has increased as much as 122% and Wunderkind is now responsible for driving over 10% of their total digital revenue.


Hear from VP eCommerce, Molly Delp, and Senior Retention Marketing Manager, Jasmine Simmons, as they explain the journey with Wunderkind, why owned channels are critical as cookies fade away, how Wunderkind's Professional Services Team is a best-in-class partner and where you should consider doubling down for your DTC revenue.

Today's Guests

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Jasmine Simons

|Senior Retention Marketing Manager, True Botanicals
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Molly Delp

|VP eCommerce, True Botanicals