Demystifying the Value of Identity in Performance Marketing
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This is a podcast episode titled, Demystifying the Value of Identity in Performance Marketing. The summary for this episode is: <p>This session will provide a comprehensive understanding of identity resolution, including its significance, the differences between first-party and third-party cookies, and strategies for adapting to the end of third-party cookies. You'll learn how to transform anonymous traffic into known visitors, effectively evaluate identity partners, and leverage Wunderkind’s cutting-edge identity solutions to enhance your marketing ROI.</p><p><br></p><p><strong>What You Will Learn:</strong></p><p>Understanding Identity Resolution:</p><ul><li>Define identity resolution and its importance in digital marketing.</li><li>Distinguish between first-party and third-party cookies.</li></ul><p>Navigating the Cookie Landscape:</p><ul><li>Insights into the implications of the end of third-party cookies.</li><li>Effective strategies for leveraging first-party data.</li></ul><p>Anonymous vs. Known Traffic:</p><ul><li>Learn how identity solutions can help bridge the gap.</li><li>Enhance your ability to personalize and optimize marketing efforts.</li></ul><p>Evaluating Identity Partners:</p><ul><li>Understand why your ESP might not be your best identity partner.</li><li>Criteria for selecting a robust identity resolution partner.</li></ul><p>Wunderkind’s Unique Value Proposition:</p><ul><li>Explore Wunderkind’s advanced identity graph and contextual identity capabilities.</li><li>Discover how Wunderkind’s solutions can significantly boost your marketing ROI.</li></ul><p><br></p><p>Join us as we demystify the complexities of identity in performance marketing and learn how to drive superior results for your brand.</p>
Key Takeaways
Who are our hosts?
01:50 MIN
Our agenda
00:45 MIN
A simple definition of 'Identity Resolution'
01:17 MIN
Clear understanding of how first-party cookies work
02:30 MIN
First-party cookies are not going away
00:45 MIN
How third-party cookies (really) work
01:58 MIN
How known consumers become anonymous traffic
02:24 MIN
What really happens when third-party cookies disappear
00:49 MIN
Why CONTEXT is critical when talking about identity
02:02 MIN
Why proprietary technology is crucial for identity partners
00:34 MIN
How Wunderkind's helps personalize acquisition offers to unknown traffic
01:38 MIN
How Wunderkind remains privacy compliant
00:51 MIN
Understanding multiple devices per consumer
01:34 MIN
True Botanicals drives efficient growth by consolidating email & text in one platform
01:47 MIN
How Wunderkind identifies a device to trigger messaging
01:13 MIN
How contextual identity helps optimize conversions
01:52 MIN
Why your ESP is not the best identity partner
02:26 MIN
Wunderkind can trigger 10x more triggered emails than your ESP
01:18 MIN
Wolverine Worldwide saw 300% more sends with Wunderkind over Bluecore identity solution
01:20 MIN
Why identity partners are not built the same
03:12 MIN
Context on a profile is more important than match rate
02:07 MIN
Context drives more growth than match rate alone
02:59 MIN
Other resources available (via QR codes)
01:49 MIN
DESCRIPTION
This session will provide a comprehensive understanding of identity resolution, including its significance, the differences between first-party and third-party cookies, and strategies for adapting to the end of third-party cookies. You'll learn how to transform anonymous traffic into known visitors, effectively evaluate identity partners, and leverage Wunderkind’s cutting-edge identity solutions to enhance your marketing ROI.
What You Will Learn:
Understanding Identity Resolution:
- Define identity resolution and its importance in digital marketing.
- Distinguish between first-party and third-party cookies.
Navigating the Cookie Landscape:
- Insights into the implications of the end of third-party cookies.
- Effective strategies for leveraging first-party data.
Anonymous vs. Known Traffic:
- Learn how identity solutions can help bridge the gap.
- Enhance your ability to personalize and optimize marketing efforts.
Evaluating Identity Partners:
- Understand why your ESP might not be your best identity partner.
- Criteria for selecting a robust identity resolution partner.
Wunderkind’s Unique Value Proposition:
- Explore Wunderkind’s advanced identity graph and contextual identity capabilities.
- Discover how Wunderkind’s solutions can significantly boost your marketing ROI.
Join us as we demystify the complexities of identity in performance marketing and learn how to drive superior results for your brand.
Today's Guests
Sushil Goel
|Head of Identity, Wunderkind
Sushil Goel is the Head of Identity at Wunderkind, bringing over 20 years of expertise in MarTech, AdTech, and identity solutions. He previously led a successful startup focused on identity resolution and is now spearheading innovative strategies at Wunderkind.
Sushil on LinkedIn Tim Glomb
|VP Digital, Content & AI
Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands. He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind. His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client and tech partner.
Tim on LinkedIn