Autonomous Marketing: How AI Decisioning and Identity Are Rewriting the Martech Playbook
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This is a podcast episode titled, Autonomous Marketing: How AI Decisioning and Identity Are Rewriting the Martech Playbook. The summary for this episode is: <p>The old playbook is out. Today’s marketers are ditching bloated stacks, rigid campaign flows, and black-box platforms that slow them down. What’s replacing them? Systems that think faster, adapt better, and deliver real results — without the overhead.</p><p><br></p><p>In this conversation, Wunderkind leaders Richard Jones and Tim Glomb, and industry expert Chris Marriott of Email Connect, unpack what it means to market autonomously—powered by identity, driven by AI, and built for flexibility. You’ll also get an inside look at <em>Build with Wunderkind</em>, a groundbreaking new way to integrate high-performance identity and behavioral data directly into your existing stack.</p><p><br></p><h4>What You’ll Learn</h4><p><br></p><ul><li>Why identity is the new foundation for scale, personalization, and AI performance</li><li>How AI decisioning is replacing rigid journeys with adaptive, real-time marketing</li><li>What composable martech looks like in practice—and how it changes the game</li><li>How leading brands are boosting reach and revenue by embedding identity everywhere</li></ul><p><br></p>
Key Takeaways
Introductions
01:03 MIN
Our agenda
01:45 MIN
What is autonomous marketing?
01:37 MIN
Why identity is at the core of reach and revenue lift
04:43 MIN
What is Build with Wunderkind?
04:24 MIN
Why is more flexible for marketers
03:20 MIN
Wunderkind 'Black Box' label is now dead
01:14 MIN
Brand results using Build with Wunderkind
02:28 MIN
Why brands didn't work with Wunderkind in the past
02:29 MIN
Our Personalization API benefits
00:53 MIN
Traffic is up, identity is key
01:50 MIN
Who is Chris Marriott of Email Connect?
01:33 MIN
What are common frustrations from marketers?
02:04 MIN
Marketers want real-time AI decisioning options
01:39 MIN
Brands want identity and behavioral data
01:56 MIN
Wunderkind decisioning lives horizontally in your stack
00:47 MIN
Marketer hesitations on deploying AI decisioning
02:47 MIN
The rise of 'agentic' ai
01:24 MIN
How important is flexibility in your martech today?
01:20 MIN
Wunderkind provides more control to marketers
01:09 MIN
Closing thougths
00:59 MIN
DESCRIPTION
The old playbook is out. Today’s marketers are ditching bloated stacks, rigid campaign flows, and black-box platforms that slow them down. What’s replacing them? Systems that think faster, adapt better, and deliver real results — without the overhead.
In this conversation, Wunderkind leaders Richard Jones and Tim Glomb, and industry expert Chris Marriott of Email Connect, unpack what it means to market autonomously—powered by identity, driven by AI, and built for flexibility. You’ll also get an inside look at Build with Wunderkind, a groundbreaking new way to integrate high-performance identity and behavioral data directly into your existing stack.
What You’ll Learn
- Why identity is the new foundation for scale, personalization, and AI performance
- How AI decisioning is replacing rigid journeys with adaptive, real-time marketing
- What composable martech looks like in practice—and how it changes the game
- How leading brands are boosting reach and revenue by embedding identity everywhere
Today's Guests

Tim Glomb
|VP Digital, Content & AI, Wunderkind
Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands. He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind. His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client and tech partner.
Tim on LinkedIn 
Chris Marriott
|Founder, Email Connect
Chris Marriott is the President and Founder of Email Connect, a leading consultancy that guides enterprise brands through ESP and CDP vendor evaluations. With over a decade of experience and 800B+ emails managed through RFPs, Chris brings deep, practical insight into how brands select and integrate marketing technology that truly performs.
Email Connect 
Richard Jones
|CRO, Wunderkind
As the Chief Revenue Officer at Wunderkind, Richard oversees all global commercial functions, including sales, marketing, product marketing, customer success, revenue operations, performance strategy consulting, and services. With over 20 years of experience in B2B technology, he has a proven track record of driving growth, product innovation, and customer satisfaction for startups, growth and late state MarTech companies.
Richard on Linkedin