Bridging the Analytics Gap – How Practitioners Can Drive More Impact in 2025

This is a podcast episode titled, Bridging the Analytics Gap – How Practitioners Can Drive More Impact in 2025. The summary for this episode is: <p>In a world where marketing is more measurable than ever—but harder to connect across tools and teams—practitioners need a new approach to analytics that drives real-time results, not just retroactive reports. Join Tim Glomb of Wunderkind and Lauren Zarzour of Kendra Scott as we unpack how leading brands are breaking down the analytics barrier and translating performance into profit across email, SMS, and beyond.</p><p><br></p><p>Whether you're deep in the weeds with campaign performance or leading a lean team responsible for end-to-end execution, this webinar will help you better understand your impact—and elevate it.</p><p><br></p><p><strong>Here’s what you’ll walk away with:</strong></p><p>59% of marketers check performance daily—but is it helping? Learn how to balance real-time monitoring with strategic insight to drive smarter campaign decisions.</p><p><br></p><p>37% of marketers struggle to track the impact of identity partners. See how brands like Kendra Scott overcome this challenge to drive lift through better customer recognition.</p><p><br></p><p>53% of marketers want AI to optimize spend, while 40% want help with cross-channel segmentation. Discover how AI is already transforming daily workflows for leading practitioners.</p><p><br></p><p>Up to 10x more contacts matched than your ESP alone. Understand how Wunderkind helps marketers drive more triggered revenue by identifying more site traffic—even when users are anonymous.</p><p><br></p>