Alexandre Coussy - A CRM Revenue Champion in Australia

This is a podcast episode titled, Alexandre Coussy - A CRM Revenue Champion in Australia. The summary for this episode is: <p>Discover actionable strategies for navigating today’s challenging retail landscape in our exclusive interview with Alexandre Coussy, CRM and Retention Expert. As discretionary spending tightens, brands are shifting their focus to maximize existing customer data, enhance personalization, and convert high-intent users. Alexandre shares key insights into the power of leveraging first-party data, optimizing the bottom-of-funnel performance, and the game-changing potential of on-site data capture.</p><h3>Key Highlights:</h3><ul><li><strong>Maximizing High-Intent Customers</strong>: Why optimizing the bottom of the funnel is a must and how it drives measurable growth.</li><li><strong>The Role of First-Party Data</strong>: Unlock the potential of on-site interactions to improve triggered messages and conversions.</li><li><strong>Personalized On-Site Messaging</strong>: How tailored pop-ups and banners fuel database growth and create seamless, high-conversion campaigns.</li><li><strong>Outcome-Based Approaches</strong>: Why performance-driven models, like Wunderkind’s, are a win-win for brands.</li></ul><h3>3 Key Takeaways:</h3><ol><li><strong>Retention is the New Acquisition</strong>: How brands can make the most of shrinking ad budgets by focusing on zero- and first-party data strategies.</li><li><strong>Seamless Integration for Growth</strong>: Learn how personalized, on-brand pop-ups and SMS/email campaigns boost engagement and retention.</li><li><strong>Outcome-Oriented Solutions</strong>: See why choosing tech partners with a results-focused approach drives success.</li></ol><p>Watch the video to equip your team with the insights to thrive in today’s retail environment and accelerate your brand’s growth.</p>