eCommerce Marketing Buyer’s Guide

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This is a podcast episode titled, eCommerce Marketing Buyer’s Guide. The summary for this episode is: <p>Join Tim Glomb, VP of Digital, Content, and AI at Wunderkind, and Patrick Tripp, founder of Tripp Consultants, for an insightful webinar designed to help you navigate the rapidly evolving eCommerce landscape. As marketers face unprecedented challenges in identifying customers, converting shoppers, and delivering personalized experiences at scale, this session will guide you in selecting the right eCommerce marketing vendor.</p><p>In this webinar, Tim and Patrick will cover key considerations, including:</p><ul><li>Evaluating a vendor’s industry expertise and vertical knowledge.</li><li>How to capture, manage, and activate data for a comprehensive customer view.</li><li>The importance of strategic guidance and performance marketing solutions beyond just technology.</li><li>Delivering personalized experiences across multiple channels at scale.</li></ul><p>Don't miss this opportunity to gain the insights you need to overcome eCommerce marketing hurdles and drive sustainable growth for your business.</p>
Introductions
00:41 MIN
State of the eCom landscape
01:03 MIN
Definition of eCom Marketing
01:14 MIN
How brands handle tech disruption
00:29 MIN
Identity and cookies, what's happening here?
01:50 MIN
First-party data and identity
02:30 MIN
Collecting and governing data
00:27 MIN
How to convert shoppers?
01:36 MIN
Consumer experience
01:23 MIN
Best in breed approach to tech partners
00:55 MIN
What to look for in a tech partner
00:21 MIN
Actionable data
00:38 MIN
AI and ML in tech
00:46 MIN
From journey orchestration to AI decisioning
02:06 MIN
Omni-channel approach
01:55 MIN
Data and analytics
01:05 MIN
Service or no service?
00:36 MIN
Ecosystems and integrations
00:48 MIN
The Wunderkind value as a partner
01:51 MIN

DESCRIPTION

Join Tim Glomb, VP of Digital, Content, and AI at Wunderkind, and Patrick Tripp, founder of Tripp Consultants, for an insightful webinar designed to help you navigate the rapidly evolving eCommerce landscape. As marketers face unprecedented challenges in identifying customers, converting shoppers, and delivering personalized experiences at scale, this session will guide you in selecting the right eCommerce marketing vendor.

In this webinar, Tim and Patrick will cover key considerations, including:

  • Evaluating a vendor’s industry expertise and vertical knowledge.
  • How to capture, manage, and activate data for a comprehensive customer view.
  • The importance of strategic guidance and performance marketing solutions beyond just technology.
  • Delivering personalized experiences across multiple channels at scale.

Don't miss this opportunity to gain the insights you need to overcome eCommerce marketing hurdles and drive sustainable growth for your business.

Today's Guests

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Tim Glomb

|VP Digital, Content and AI
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Patrick Tripp

|Founder, Tripp Consultants