eCommerce Marketing Buyer’s Guide
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This is a podcast episode titled, eCommerce Marketing Buyer’s Guide. The summary for this episode is: <p>Join Tim Glomb, VP of Digital, Content, and AI at Wunderkind, and Patrick Tripp, founder of Tripp Consultants, for an insightful webinar designed to help you navigate the rapidly evolving eCommerce landscape. As marketers face unprecedented challenges in identifying customers, converting shoppers, and delivering personalized experiences at scale, this session will guide you in selecting the right eCommerce marketing vendor.</p><p>In this webinar, Tim and Patrick will cover key considerations, including:</p><ul><li>Evaluating a vendor’s industry expertise and vertical knowledge.</li><li>How to capture, manage, and activate data for a comprehensive customer view.</li><li>The importance of strategic guidance and performance marketing solutions beyond just technology.</li><li>Delivering personalized experiences across multiple channels at scale.</li></ul><p>Don't miss this opportunity to gain the insights you need to overcome eCommerce marketing hurdles and drive sustainable growth for your business.</p>
Key Takeaways
Introductions
00:41 MIN
State of the eCom landscape
01:03 MIN
Definition of eCom Marketing
01:14 MIN
How brands handle tech disruption
00:29 MIN
Identity and cookies, what's happening here?
01:50 MIN
First-party data and identity
02:30 MIN
Collecting and governing data
00:27 MIN
How to convert shoppers?
01:36 MIN
Consumer experience
01:23 MIN
Best in breed approach to tech partners
00:55 MIN
What to look for in a tech partner
00:21 MIN
Actionable data
00:38 MIN
AI and ML in tech
00:46 MIN
From journey orchestration to AI decisioning
02:06 MIN
Omni-channel approach
01:55 MIN
Data and analytics
01:05 MIN
Service or no service?
00:36 MIN
Ecosystems and integrations
00:48 MIN
The Wunderkind value as a partner
01:51 MIN
DESCRIPTION
Join Tim Glomb, VP of Digital, Content, and AI at Wunderkind, and Patrick Tripp, founder of Tripp Consultants, for an insightful webinar designed to help you navigate the rapidly evolving eCommerce landscape. As marketers face unprecedented challenges in identifying customers, converting shoppers, and delivering personalized experiences at scale, this session will guide you in selecting the right eCommerce marketing vendor.
In this webinar, Tim and Patrick will cover key considerations, including:
- Evaluating a vendor’s industry expertise and vertical knowledge.
- How to capture, manage, and activate data for a comprehensive customer view.
- The importance of strategic guidance and performance marketing solutions beyond just technology.
- Delivering personalized experiences across multiple channels at scale.
Don't miss this opportunity to gain the insights you need to overcome eCommerce marketing hurdles and drive sustainable growth for your business.
Today's Guests
Tim Glomb
|VP Digital, Content and AI
Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands. He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind. His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client and tech partner.
Tim on LinkedIn Patrick Tripp
|Founder, Tripp Consultants
Tripp Consultants is a boutique marketing consultancy helping brands with go to market strategy, fractional CMO work, messaging, product launch, pricing, packaging, and thought leadership content. For the past 20 years, Patrick Tripp and his teams have helped tech companies create a strong brand presence, increasing growth, retention, and profit.
TrippConsultants.com