Unlocking the Power of Identity Resolution: Thought Leadership and Use Cases from Industry Experts

Media Thumbnail
00:00
00:00
1x
  • 0.5
  • 1
  • 1.25
  • 1.5
  • 1.75
  • 2
This is a podcast episode titled, Unlocking the Power of Identity Resolution: Thought Leadership and Use Cases from Industry Experts. The summary for this episode is: <h4><strong>Welcome to the Future of Identity Resolution</strong></h4><p>In today’s rapidly evolving digital landscape, the ability to understand and engage with customers across devices, channels, and browsers is more critical than ever. Join us for an exclusive thought leadership panel, where industry experts from Wunderkind and leading marketers discuss how cutting-edge innovations in identity resolution are driving performance, enhancing privacy, and creating seamless customer experiences.</p><h4><strong>Why Attend?</strong></h4><p>In this webinar, we delve deep into the challenges marketers face today, from rising CPM costs to privacy regulation compliance, and how identity resolution can overcome these obstacles. This session will showcase real-world use cases that reveal the impact of effective identity solutions on consumer engagement, trust, and revenue growth.</p><p>Learn from experts who are shaping the future of marketing, including key insights into Wunderkind's groundbreaking platform innovation—<strong>PrivacyID</strong>. You’ll walk away with actionable strategies to optimize your customer engagement and gain a competitive advantage.</p><h4><strong>What You'll Learn:</strong></h4><ul><li><strong>Real-World Use Cases</strong>: Discover practical applications of identity resolution that are transforming customer experiences across industries.</li><li><strong>Privacy Meets Performance</strong>: How to navigate the privacy vs personalization paradox and win consumer trust while driving revenue.</li><li><strong>The Role of First-Party Data</strong>: See why first-party data is essential for brands and how to harness it for a 30% boost in revenue.</li><li><strong>Wunderkind’s Innovations</strong>: Explore the September 25th announcement on <strong>PrivacyID</strong>, server-side tracking, and cross-device solutions designed to revolutionize marketing strategies.</li></ul><h4><strong>Panel Highlights:</strong></h4><ul><li><strong>Market Challenges</strong>: Insights into cookie deprecation, the privacy revolution, and increasing advertising costs.</li><li><strong>Key Innovations</strong>: How <strong>PrivacyID</strong> ties together customer data for more accurate and scalable cross-channel marketing.</li><li><strong>Use Case Examples</strong>: From personalized beauty experiences to abandoned cart recovery, see how leading brands are leveraging identity resolution.</li></ul><h4><strong>Featured Experts:</strong></h4><ul><li><strong>Patrick Tripp</strong>, President of Tripp Consultants and moderator of the panel.</li><li><strong>Erica Bonelli</strong>, AVP of Strategy Consulting at Wunderkind, with over six years of experience helping brands optimize their identity strategies.</li><li><strong>Sushil Goel</strong>, Head of Identity Product at Wunderkind, responsible for developing industry-leading identity solutions.</li></ul><h4><strong>Who Should Attend?</strong></h4><p>This webinar is a must for digital marketers, ecommerce leaders, and customer engagement strategists looking to stay ahead of the curve with cutting-edge identity resolution technologies. Whether you're in retail, beauty, or any consumer-facing industry, the insights from this discussion will empower you to enhance your marketing efforts.</p>
Introductions
00:55 MIN
Our agenda
01:04 MIN
Definition of identity resolution
01:35 MIN
Market challenges around identity
03:05 MIN
Why privacy is critical to identity resolution
01:04 MIN
Compliance with GDPR, CPRA and other regulations
01:12 MIN
Example of identity going wrong
01:30 MIN
Relevancy is important to identity
00:49 MIN
Example of privacy invasion with identity
00:37 MIN
Personalization done well
01:10 MIN
Identity powering cross device experiences
02:08 MIN
A text use case scenario
02:02 MIN
On-site intent and opt-in with identity
01:22 MIN
Wunderkind launches PrivacyID, UID 2.0 integration, server-side tracking
02:21 MIN
True Botanicals is excited for PrivacyID launch
01:20 MIN
Wunderkind's differentiation in the market
01:29 MIN
Why PrivacyID is unique in the market
00:43 MIN
The future of identity at Wunderkind
01:49 MIN

DESCRIPTION

Welcome to the Future of Identity Resolution

In today’s rapidly evolving digital landscape, the ability to understand and engage with customers across devices, channels, and browsers is more critical than ever. Join us for an exclusive thought leadership panel, where industry experts from Wunderkind and leading marketers discuss how cutting-edge innovations in identity resolution are driving performance, enhancing privacy, and creating seamless customer experiences.

Why Attend?

In this webinar, we delve deep into the challenges marketers face today, from rising CPM costs to privacy regulation compliance, and how identity resolution can overcome these obstacles. This session will showcase real-world use cases that reveal the impact of effective identity solutions on consumer engagement, trust, and revenue growth.

Learn from experts who are shaping the future of marketing, including key insights into Wunderkind's groundbreaking platform innovation—PrivacyID. You’ll walk away with actionable strategies to optimize your customer engagement and gain a competitive advantage.

What You'll Learn:

  • Real-World Use Cases: Discover practical applications of identity resolution that are transforming customer experiences across industries.
  • Privacy Meets Performance: How to navigate the privacy vs personalization paradox and win consumer trust while driving revenue.
  • The Role of First-Party Data: See why first-party data is essential for brands and how to harness it for a 30% boost in revenue.
  • Wunderkind’s Innovations: Explore the September 25th announcement on PrivacyID, server-side tracking, and cross-device solutions designed to revolutionize marketing strategies.

Panel Highlights:

  • Market Challenges: Insights into cookie deprecation, the privacy revolution, and increasing advertising costs.
  • Key Innovations: How PrivacyID ties together customer data for more accurate and scalable cross-channel marketing.
  • Use Case Examples: From personalized beauty experiences to abandoned cart recovery, see how leading brands are leveraging identity resolution.

Featured Experts:

  • Patrick Tripp, President of Tripp Consultants and moderator of the panel.
  • Erica Bonelli, AVP of Strategy Consulting at Wunderkind, with over six years of experience helping brands optimize their identity strategies.
  • Sushil Goel, Head of Identity Product at Wunderkind, responsible for developing industry-leading identity solutions.

Who Should Attend?

This webinar is a must for digital marketers, ecommerce leaders, and customer engagement strategists looking to stay ahead of the curve with cutting-edge identity resolution technologies. Whether you're in retail, beauty, or any consumer-facing industry, the insights from this discussion will empower you to enhance your marketing efforts.

Today's Guests

Guest Thumbnail

Patrick Tripp

|Founder Tripp Consultants
Guest Thumbnail

Erica Bonelli

|AVP, Strategy Consulting at Wunderkind
Guest Thumbnail

Sushil Goel

|Head of Identity at Wunderkind