Decoding the U.S. Consumer Insights Report 2025: Key Trends for Digital Commerce

This is a podcast episode titled, Decoding the U.S. Consumer Insights Report 2025: Key Trends for Digital Commerce. The summary for this episode is: <p>Join <strong>Richard Jones</strong>, Chief Revenue Officer at Wunderkind, and <strong>Tim Glomb</strong>, VP of Digital and Content at Wunderkind, for an in-depth exploration of the 2025 U.S. Consumer Insights Report. This webinar will break down the latest data and trends shaping digital commerce, equipping brands with the knowledge they need to optimize their marketing strategies in the year ahead.</p><p>Consumer behaviors are shifting in response to economic uncertainty, evolving technology, and changing digital shopping habits. Understanding these shifts is critical for brands looking to drive engagement, maximize revenue, and future-proof their marketing efforts.</p><p><strong>Key Takeaways from the Webinar:</strong></p><ul><li><strong>The Dominance of Mobile Shopping &amp; Generational Differences</strong></li><li>95% of consumers now shop via smartphone, but desktops still play a crucial role, especially among Boomers and men.</li><li>Learn how to tailor mobile-first strategies while maintaining desktop optimization for key audience segments.</li><li><strong>What’s Driving Direct-to-Brand Purchases &amp; Loyalty</strong></li><li>60% of consumers prioritize better pricing when shopping directly with brands.</li><li>Discover how personalized offers, loyalty rewards, and seamless experiences can shift customer behavior away from marketplaces.</li><li><strong>The Role of First-Party Data &amp; Identity Resolution in 2025</strong></li><li>With up to 95% of website traffic remaining anonymous, brands must rethink how they collect and use first-party data.</li><li>Explore strategies to capture and leverage email and SMS opt-ins to drive engagement and conversions.</li><li><strong>Why Email &amp; Text Remain the Most Effective Marketing Channels</strong></li><li>Email continues to be the top channel for older shoppers, while younger audiences lean into SMS and app notifications.</li><li>Gain insights into how behavioral triggers and AI-powered personalization can enhance your messaging strategy.</li></ul><p>This webinar will provide <strong>actionable insights</strong> that help brands optimize their owned marketing channels, reduce reliance on costly paid ads, and build deeper connections with their customers.</p><p><br></p>