The Future of Autonomous Marketing: Wunderkind's 2024 Road Map
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This is a podcast episode titled, The Future of Autonomous Marketing: Wunderkind's 2024 Road Map. The summary for this episode is: <p>Wunderkind's product leaders unveil the future of marketing, including the autonomous marketing platform and how data and AI will kill the need for rigid journey orchestration. Learn how the rich data within the Wunderkind Identity Network feeds our AI engine to deliver labor efficiencies, provide optimal decisioning and drive undeniable performance and growth for brands. </p><p><br></p><p>This session covers: </p><ul><li>Overview of recent innovations and capabilities, including the recently launched Studio application</li><li>Discussion on market challenges: untapped data, pervasive AI, and inefficient spend</li><li>Presentation of the autonomous marketing platform and its benefits</li><li>Demonstration of Studio for creating, managing, and editing omnichannel experiences</li><li>Insights into AI-powered personalization and decision-making</li><li>Explanation of how the platform enhances efficiency and automates routine tasks</li><li>Sneak peeks of the forthcoming applications within the autonomous marketing platform</li><li>Sneak peeks of upcoming products and feature</li><li>Announcement of the new self-service solution for SMB e-commerce retailers on Shopify with Klaviyo integration</li></ul><p><br></p>
Key Takeaways
Introduction from CEO Bill Ingram
01:07 MIN
The future: Autonomous Marketing
04:43 MIN
How we are solving for marketing challenges
03:43 MIN
A demo of our Studio application
07:10 MIN
Overview of our Audiences application
02:14 MIN
Use natural language to operate our platform
01:28 MIN
Our Analytics application
00:28 MIN
Our generative AI capabilities
1
02:20 MIN
Our investment in PrivacyID
02:54 MIN
Our self-service application for Shopify+Klaviyo
1
01:05 MIN
Closing thoughts
01:31 MIN
DESCRIPTION
Wunderkind's product leaders unveil the future of marketing, including the autonomous marketing platform and how data and AI will kill the need for rigid journey orchestration. Learn how the rich data within the Wunderkind Identity Network feeds our AI engine to deliver labor efficiencies, provide optimal decisioning and drive undeniable performance and growth for brands.
This session covers:
- Overview of recent innovations and capabilities, including the recently launched Studio application
- Discussion on market challenges: untapped data, pervasive AI, and inefficient spend
- Presentation of the autonomous marketing platform and its benefits
- Demonstration of Studio for creating, managing, and editing omnichannel experiences
- Insights into AI-powered personalization and decision-making
- Explanation of how the platform enhances efficiency and automates routine tasks
- Sneak peeks of the forthcoming applications within the autonomous marketing platform
- Sneak peeks of upcoming products and feature
- Announcement of the new self-service solution for SMB e-commerce retailers on Shopify with Klaviyo integration
Today's Guests
John Bates
|VP Product, Wunderkind
John Bates is the Vice President of Product at Wonderkind, specializing in leading product innovation and development. With a strong background in AI-driven marketing technologies, John focuses on creating solutions that enhance marketing efficiency and drive performance. He has a proven track record in product management and strategic leadership.
John on LinkedIn Kellie Simpson
|Senior Director of Product Management
Kellie Simpson is the Senior Director of Product at Wonderkind, with extensive experience in product management and AI-driven marketing solutions. She excels in leading innovative projects that optimize marketing strategies and drive engagement. Kellie is known for her strategic insights and ability to leverage AI to enhance customer experiences and marketing performance.
Kellie on LinkedIn