Enhancing Travel & Hospitality Bookings with Identity Resolution
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This is a podcast episode titled, Enhancing Travel & Hospitality Bookings with Identity Resolution. The summary for this episode is: <p>Join Loyalty360 and Wunderkind for an insightful webinar on how identity resolution can revolutionize the customer experience in the travel and hospitality industry. Discover how leveraging advanced identity resolution techniques can help brands better understand and engage their customers, ultimately driving loyalty and boosting revenue. Here's what we cover:</p><ul><li><strong>How Identity Resolution Works</strong>: Understand the power of identity resolution to match devices to real people and why this is key to delivering personalized experiences.</li><li><strong>Maximizing Customer Data</strong>: Learn how to harness rich customer data to improve the booking experience, identify loyal customers, and drive higher engagement.</li><li><strong>Boosting Loyalty Program Effectiveness</strong>: Discover strategies to cenhance customer loyalty by personalizing offers, communications, and experiences in real time.</li><li><strong>Privacy Compliance and Data Security</strong>: Explore how to manage customer data while staying compliant with privacy regulations like GDPR.</li><li><strong>Real-World Case Studies</strong>: See how leading brands in the travel and hospitality sector have successfully leveraged identity resolution to improve their booking processes and increase revenue.</li></ul>
Key Takeaways
Introductions
00:52 MIN
What is identity resolution?
01:23 MIN
How can identity resolution benefit brands?
02:02 MIN
How does the Wunderkind Identity Network provide value?
03:36 MIN
How the value of third-party cookies is changing.
03:38 MIN
How Wunderkind adds value over an ESP.
03:39 MIN
How Wunderkind provides outcomes, not a subscription to a tool.
02:50 MIN
How Wunderkind integrates seamlessly into your stack.
02:55 MIN
50% say identity resolution is critical, only 6% are using it.
02:40 MIN
A scenario of how identity actually works,
02:32 MIN
How contextual identity differs from purchased data.
02:26 MIN
How Wunderkind boosts first=party data acquisition.
02:07 MIN
Why marketers are eager to collect and use first-party data
03:38 MIN
How ads should drive first-party acquisition.
02:37 MIN
How Wunderkind enables the full customer journey.
03:20 MIN
How to sell identity resolution to the CFO/CMO.
02:13 MIN
DESCRIPTION
Join Loyalty360 and Wunderkind for an insightful webinar on how identity resolution can revolutionize the customer experience in the travel and hospitality industry. Discover how leveraging advanced identity resolution techniques can help brands better understand and engage their customers, ultimately driving loyalty and boosting revenue. Here's what we cover:
- How Identity Resolution Works: Understand the power of identity resolution to match devices to real people and why this is key to delivering personalized experiences.
- Maximizing Customer Data: Learn how to harness rich customer data to improve the booking experience, identify loyal customers, and drive higher engagement.
- Boosting Loyalty Program Effectiveness: Discover strategies to cenhance customer loyalty by personalizing offers, communications, and experiences in real time.
- Privacy Compliance and Data Security: Explore how to manage customer data while staying compliant with privacy regulations like GDPR.
- Real-World Case Studies: See how leading brands in the travel and hospitality sector have successfully leveraged identity resolution to improve their booking processes and increase revenue.
Today's Guests
Tim Glomb
|VP Digital, Content and AI
Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands. He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind. His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client and tech partner.
Tim on LinkedIn MJ
Mark Johnson
|CEO, Loyalty360
Mark Johnson is the CEO of Loyalty360, the premier association for customer loyalty and engagement. With over 20 years of experience in the loyalty marketing industry, Mark has become a thought leader and trusted voice on loyalty trends, customer experience strategies, and marketing technology innovations. Under his leadership, Loyalty360 has built a global community of brand leaders and marketers dedicated to advancing loyalty strategies that drive meaningful customer connections and sustainable growth.
Loyalty360.org