Google says it won’t be ‘deprecating third-party cookies’... What now?

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This is a podcast episode titled, Google says it won’t be ‘deprecating third-party cookies’... What now?. The summary for this episode is: <p>July 22, 2024 - Google pivots yet again to declare that third-party cookies will persist. What does this mean for brands and marketers that have been preparing for their demise? Stay the course. We explore what happened, what comes next and why a first-party data strategy was always the answer all along. </p>
Google says cookies will now persist?
00:35 MIN
Privacy Sandbox attempts failed
01:48 MIN
Expect a clear, explicit browser opt-out mechanism
02:17 MIN
Expect mass opt-outs, weakening cookie value
02:17 MIN
Stats show consumers want first-party based relationships
01:09 MIN
Regardless, you need non-cookie options
00:51 MIN
Advice for Wunderkind clients
01:29 MIN
Closing thoughts
00:47 MIN

DESCRIPTION

July 22, 2024 - Google pivots yet again to declare that third-party cookies will persist. What does this mean for brands and marketers that have been preparing for their demise? Stay the course. We explore what happened, what comes next and why a first-party data strategy was always the answer all along.