wunderkind

July 22, 2024 - Google pivots yet again to declare that third-party cookies will persist. What does this mean for brands and marketers that have been preparing for their demise? Stay the course. We explore what happened, what comes next and why a first-party data strategy was always the answer all along.

July 22, 2024 - Google pivots yet again to declare that third-party cookies will persist.  What does this mean for brands and marketers that have been preparing for their demise?  Stay the course.  We explore what happened,  what comes next and why a first-party data strategy was always the answer all along. 

Google says it won’t be ‘deprecating third-party cookies’... What now?

The Consumer Insights Report by Wunderkind, was created for professionals in digital commerce and e-commerce. Hosted by Tim Glomb, VP of Content Digital and AI, and Richard Jones, Chief Revenue Officer at Wunderkind, this webinar delves into the intricate details of consumer behavior and digital marketing trends for 2024. Here's what you'll learn:<ul><li>Impact of Data and AI on Marketing</li><li>Cookies and the Changing Digital Landscape</li><li>Consumer Purchase Behavior</li><li>Demographic Preferences and Personalization</li><li>Effective Data Collection Strategies</li><li>Case Studies and Practical Applications</li><li>Advertising and Influential Channels</li></ul>This webinar is perfect for digital marketers, e-commerce managers, data analysts, and anyone interested in enhancing their understanding of consumer insights and applying advanced data strategies to improve marketing outcomes.Don't miss out on this opportunity to stay ahead in the ever-evolving digital commerce landscape. Watch now to gain actionable insights and elevate your marketing strategies!

As the Chief Revenue Officer at Wunderkind, Richard oversees all global commercial functions, including sales, marketing, product marketing, customer success, revenue operations, performance strategy consulting, and services. With over 20 years of experience in B2B technology, he has a proven track record of driving growth, product innovation, and customer satisfaction for startups, growth and late state MarTech companies.

Richard Jones

Chief Revenue Officer - Wunderkind

Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands. He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind. His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client and tech partner.

Tim Glomb

VP Digital, Data and AI - Wunderkind

Discover key insights from Wunderkind's latest Consumer Insights Report webinar. Learn how AI and data drive hyper-personalized marketing, explore changing digital landscapes, and understand consumer purchase behavior. Get practical strategies for enhancing direct channels, collecting first-party data, and leveraging identity resolution. Real-world case studies demonstrate doubling email capture rates and boosting ROI. Identify influential advertising channels and effective ad types to improve your marketing outcomes. Perfect for digital marketers, e-commerce managers, and data analysts looking to stay ahead in digital commerce.

Unlocking Consumer Insights: How AI and Data Are Revolutionizing Digital Commerce

AI has hit a fever pitch in 2024, but how will this phenomena actually impact brands during BFCM?&nbsp;In this webinar we will take a look at how data&nbsp;+ AI will change&nbsp;the ways brands engage consumers to reap the rewards this holiday season.&nbsp;It will explore how identity resolution solutions help&nbsp;brands acquire more first-party data while providing rich context for delivering better personalized offers.&nbsp;We'll also explain how AI is bringing autonomy to the customer&nbsp;journey and scaling optimized&nbsp;decisioning.&nbsp;This ultimately allows marketers to focus on more human tasks while data and AI put to rest the antiquated linear journeys&nbsp;designed by humans.&nbsp;&nbsp; What you'll takeaway from this webinar: <ul><li>How to acquire more first-party data before BFCM</li><li>When consumers will actually start engaging for holiday sales</li><li>The incentives that drove sales in 2023 BFCM</li><li>How AI is supercharging the customer journey</li></ul> This webinar is presented by Wunderkind's David Freund, AVP of Performance and Strategy along with Tim Glomb, VP Digital, Content and AI.&nbsp;

Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands.  He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind.  His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client and tech partner.

VP Digital, Content and AI

David Freund is a senior strategic advisor to nearly 1,000 retail and eCommerce clients at Wunderkind. He has a deep understanding of online, consumer behavior, rooted in data and analytics. He regularly advises enterprise level brands looking to build better relationships with their customers. His work at Wunderkind generates more than $5 billion in revenue per year.

David Freund

AVP of Performance and Strategy

Watch our webinar, "How AI And Identity Will Supercharge BFCM Revenue In 2024," to discover how AI and identity resolution solutions are transforming brand engagement this holiday season. Learn to acquire more first-party data, understand consumer engagement timing, and explore AI-driven autonomy in the customer journey. Presented by Wunderkind's David Freund and Tim Glomb.

How AI & Identity Will Supercharge BFCM Revenue In 2024

Wunderkind's product leaders unveil the future of marketing, including the autonomous marketing platform and how data and AI will kill the need for rigid journey orchestration. Learn how the rich data within the Wunderkind Identity Network feeds our AI engine to deliver labor efficiencies, provide optimal decisioning and drive undeniable performance and growth for brands. This session covers: <ul><li>Overview of recent innovations and capabilities, including the recently launched Studio application</li><li>Discussion on market challenges: untapped data, pervasive AI, and inefficient spend</li><li>Presentation of the autonomous marketing platform and its benefits</li><li>Demonstration of Studio for creating, managing, and editing omnichannel experiences</li><li>Insights into AI-powered personalization and decision-making</li><li>Explanation of how the platform enhances efficiency and automates routine tasks</li><li>Sneak peeks of the forthcoming applications within the autonomous marketing platform</li><li>Sneak peeks of upcoming products and feature</li><li>Announcement of the new self-service solution for SMB e-commerce retailers on Shopify with Klaviyo integration</li></ul>

John Bates is the Vice President of Product at Wonderkind, specializing in leading product innovation and development. With a strong background in AI-driven marketing technologies, John focuses on creating solutions that enhance marketing efficiency and drive performance. He has a proven track record in product management and strategic leadership.

John Bates

VP Product, Wunderkind

Kellie Simpson is the Senior Director of Product at Wonderkind, with extensive experience in product management and AI-driven marketing solutions. She excels in leading innovative projects that optimize marketing strategies and drive engagement. Kellie is known for her strategic insights and ability to leverage AI to enhance customer experiences and marketing performance.

Kellie Simpson

Senior Director of Product Management

Wunderkind's product leaders unveil the future of marketing, including the autonomous marketing platform and how data and AI will kill the need for rigid journey orchestration. Learn how the rich data within the Wunderkind Identity Network feeds our AI engine to deliver labor efficiencies, provide optimal decisioning and drive undeniable performance and growth for brands.  


The Future of Autonomous Marketing: Wunderkind's 2024 Road Map

This session will provide a comprehensive understanding of identity resolution, including its significance, the differences between first-party and third-party cookies, and strategies for adapting to the end of third-party cookies. You'll learn how to transform anonymous traffic into known visitors, effectively evaluate identity partners, and leverage Wunderkind’s cutting-edge identity solutions to enhance your marketing ROI. What You Will Learn:Understanding Identity Resolution:<ul><li>Define identity resolution and its importance in digital marketing.</li><li>Distinguish between first-party and third-party cookies.</li></ul>Navigating the Cookie Landscape:<ul><li>Insights into the implications of the end of third-party cookies.</li><li>Effective strategies for leveraging first-party data.</li></ul>Anonymous vs. Known Traffic:<ul><li>Learn how identity solutions can help bridge the gap.</li><li>Enhance your ability to personalize and optimize marketing efforts.</li></ul>Evaluating Identity Partners:<ul><li>Understand why your ESP might not be your best identity partner.</li><li>Criteria for selecting a robust identity resolution partner.</li></ul>Wunderkind’s Unique Value Proposition:<ul><li>Explore Wunderkind’s advanced identity graph and contextual identity capabilities.</li><li>Discover how Wunderkind’s solutions can significantly boost your marketing ROI.</li></ul> Join us as we demystify the complexities of identity in performance marketing and learn how to drive superior results for your brand.

Sushil Goel is the Head of Identity at Wunderkind, bringing over 20 years of expertise in MarTech, AdTech, and identity solutions. He previously led a successful startup focused on identity resolution and is now spearheading innovative strategies at Wunderkind.

Sushil Goel

Head of Identity, Wunderkind

VP Digital, Content & AI

This session will provide a comprehensive understanding of identity resolution, including its significance, the differences between first-party and third-party cookies, and strategies for adapting to the end of third-party cookies. You'll learn how to transform anonymous traffic into known visitors, effectively evaluate identity partners, and leverage Wunderkind’s cutting-edge identity solutions to enhance your marketing ROI.



Demystifying the Value of Identity in Performance Marketing

This session will provide a comprehensive understanding of identity resolution, including its significance, the differences between first-party and third-party cookies, and strategies for adapting to the end of third-party cookies. You'll learn how to transform anonymous traffic into known visitors, effectively evaluate identity partners, and leverage Wunderkind’s cutting-edge identity solutions to enhance your marketing ROI.

Retail Recovery Readiness: A CFO perspective with Patrick LewisAfter another (to put it mildly) unpredictable financial and political year, there are some promising green shoots of economic recovery looking ahead to late 2024 and beyond. But after months of operating in ‘maintenance mode’, how can retailers gear-shift back into growth mode – and position themselves to capitalise on demand in the incoming retail recovery?Join this not-to-be-missed webinar for CFOs, featuring Patrick Lewis (former CFO of John Lewis, non-executive director of Ocado) for a fireside chat digging into:<ul><li>Making strategic bets – how to balance risk while allowing space for growth strategies</li><li>Assessing returns on marketing investments – evaluating LTV and incrementality</li><li>Managing growth &amp; profitability – driving cost efficiencies in the marketing mix through owned channels</li><li>Short term vs. long term thinking – setting the CFO agenda &amp; establishing growth priorities</li></ul>

Patrick is the former CFO of the John Lewis Partnership, the UK’s largest employee-owned business, with sales of £11bn and 80,000 employees. Patrick held seats on the John Lewis Partnership Board in three separate leadership roles for 11 years, as well as acting as non-executive Director of Ocado at and after its IPO in 2010.

Patrick Lewis

Former CFO, John Lewis

Join this not-to-be-missed webinar for CFOs, featuring Patrick Lewis (former CFO of John Lewis, non-executive director of Ocado) for a fireside chat digging into the growth outlook for retail, looking ahead to 2025 and beyond. 

Retail Recovery Readiness: A CFO perspective with Patrick Lewis

<h3>Discover AI’s True Impact with Richard Jones, CRO at Wunderkind</h3>Dive into a succinct exploration of AI in marketing with our Chief Revenue Officer, Richard Jones. Uncover why common perceptions about AI are often misleading and how Wunderkind is pioneering genuine innovation in performance marketing. <ul><li>Beyond the Hype: Contrary to popular belief, recent stellar financial performances, like Nvidia’s, show that AI is not just buzz but a substantial growth driver. AI investment is accelerating, reshaping expectations and technology applications globally.</li><li>Real Innovation vs. ‘Clippy’ AI: While many martech firms add superficial AI enhancements akin to Microsoft's Clippy, Wunderkind disrupts traditional business models by deeply integrating AI to drive marketing outcomes, moving beyond mere productivity tools.</li><li>AI’s Role in E-commerce and Retail: With a majority of professionals leveraging AI, the technology is set to reduce operational costs by 30% by 2030. Wunderkind leads with AI-driven strategies that enhance customer engagement and drive sales.</li><li>The Future of Marketing: Embrace an era of autonomous marketing where AI crafts personalized customer experiences at scale, significantly boosting conversion rates without extensive human intervention.</li></ul> Learn more about the pivotal role of AI in enhancing performance marketing at www.wunderkind.co

Join Richard Jones, CRO at Wunderkind, for a concise exploration of AI in marketing. Learn how we're pioneering true AI integration to disrupt traditional models, contrasting with superficial enhancements in the martech industry.

Nearly Everything Martech Vendors Says About AI Is Wrong

Wunderkind Webinars

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Wunderkind hosts thought leaders and clients alike in our webinar series. Browse some of the most important topics for brand marketers from our catalog. Wunderkind is the leading AI-driven performance marketing solution that collects consent based, first-party data and identifies anonymous traffic for brands in order to scale hyperpersonalized one-to-one messages. Brands lean on the Wunderkind Identity Network,&nbsp;a proprietary database recognizing 9 billion devices, 1 billion opted-in consumers and&nbsp;observes 2 trillion digital transactions per year, to trigger the most impactful offers to&nbsp;their target audience at the right moment and in the right channel. This proprietary data is&nbsp;accessed by Wunderkind’s Autonomous Marketing Platform, and AI engine which integrates seamlessly into a brands’ existing ESP to boost performance across email, text and advertising channels. Wunderkind is the only performance solution that guarantees a lift in revenue for its clients and delivers over $5 billion in directly attributable revenue annually for brands across a&nbsp;number of industries, often ranking as a top 3 revenue channel in clients’ own analytics&nbsp;platforms. Brands such as Harley-Davidson, Perry Ellis and Shoe Carnival partner with&nbsp;Wunderkind to drive top-line revenue through its guaranteed results

Google says it won’t be ‘deprecating third-party cookies’... What now?

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