wunderkind

July 22, 2024 - Google pivots yet again to declare that third-party cookies will persist. What does this mean for brands and marketers that have been preparing for their demise? Stay the course. We explore what happened, what comes next and why a first-party data strategy was always the answer all along.

July 22, 2024 - Google pivots yet again to declare that third-party cookies will persist.  What does this mean for brands and marketers that have been preparing for their demise?  Stay the course.  We explore what happened,  what comes next and why a first-party data strategy was always the answer all along. 

Google says it won’t be ‘deprecating third-party cookies’... What now?

Before the dust even settles on this year’s Black Friday and Cyber Monday events, join us for a truly LIVE virtual event where we will break down the major consumer signals and trends that defined what happened over the upcoming holiday weekend. Learn what worked and how to capitalize all year long on your consumer signals.

David Freund is a senior strategic advisor to nearly 1,000 retail and eCommerce clients at Wunderkind. He has a deep understanding of online, consumer behavior, rooted in data and analytics. He regularly advises enterprise level brands looking to build better relationships with their customers. His work at Wunderkind generates more than $5 billion in revenue per year.

David Freund

AVP Product Strategy

Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands. He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind. His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client and tech partner.

Tim Glomb

VP Digital, Content & AI

Before the dust even settles on this year’s Black Friday and Cyber Monday events, join us for a truly LIVE virtual event where we will break down the major consumer signals and trends that defined what happened over the upcoming holiday weekend. Learn what worked and how to capitalize all year long on your consumer signals.

BFCM 2024 Unpacked: Trends, Results, and Lessons for the Future

Wunderkind’s Identity Enrichment leverages advanced partnerships with UID 2.0 and LiveRamp to address today’s challenges of privacy and regulatory compliance in digital advertising. This strategy enhances user identification, enabling brands, publishers, and advertisers to achieve precise, privacy-focused audience targeting across devices, fostering trust and improved ad relevance.<ul><li>Enhanced Audience Reach and Personalization: Through UID 2.0, publishers gain valuable, privacy-conscious tools to maintain data control while increasing ad revenue. Advertisers benefit from improved targeting precision, cross-device tracking, and higher match rates for better engagement and performance measurement.</li><li>Higher Ad Revenue and Competitiveness: UID 2.0 and LiveRamp integrations increase CPMs, response rates, and create more valuable ad inventory for publishers by enhancing user insights and enabling audience targeting without third-party cookies.</li><li>Cross-Platform Flexibility and User Experience: UID 2.0 supports cross-device frequency management, creating a seamless user experience and driving relevant, non-disruptive ad units.</li><li>Future-Proofing Digital Strategy: Wunderkind’s unique approach, integrating its extensive publisher and e-commerce client network, provides clients with a sustainable competitive advantage, meeting privacy regulations and enriching user identification to boost addressability and ad monetization.</li></ul>Through privacy-first, user-centric identity solutions, Wunderkind sets a new industry standard for targeted, compliant, and effective digital advertising.

Discover how Wunderkind’s Identity Enrichment, powered by UID 2.0 and LiveRamp, enhances user identification and privacy-first targeting to drive ad relevance, higher CPMs, and a future-proof digital advertising strategy.

How Wunderkind's Latest Innovation Benefits Publishers

Wunderkind’s identity enrichment strategy advances user identification, ensuring advertisers and publishers gain a competitive edge in today’s privacy-focused market. By integrating with The Trade Desk’s Unified ID 2.0 (UID 2), Wunderkind enables personalized and privacy-compliant targeting, setting a new benchmark in digital advertising.<ul><li>UID 2 Integration: Our collaboration with UID 2 builds a trust-centered ecosystem that aligns with privacy laws like GDPR and CPRA, enhancing addressability, cross-device tracking, and ad performance for advertisers.</li><li>Advertiser Benefits: UID 2 improves targeting accuracy, enables cross-channel reach, and supports advanced personalization while ensuring user consent, increasing both relevance and match rates for campaigns.</li><li>Publisher Advantage: Publishers benefit from a consistent identity framework that replaces third-party cookies, boosts ad monetization, and maintains control over user data consent.</li><li>LiveRamp Collaboration: Integrating with LiveRamp, Wunderkind enhances identification rates, offering up to an 8% improvement, ensuring our clients remain competitive by reaching broader and better-defined audiences.</li><li>Privacy and Compliance Focus: UID 2 enables privacy-first CRM data integration and user control, allowing advertisers to build consumer trust and drive effective engagement.</li></ul>Through these strategic partnerships and Wunderkind's extensive network of publishers, our enriched identity framework empowers advertisers and publishers to maximize ad relevance, achieve better campaign insights, and maintain compliance, securing a future-proofed approach to digital advertising success.

Wunderkind’s Identity Enrichment, powered by Unified ID 2.0, enhances advertiser reach with privacy-first targeting and personalized engagement. Discover how our partnerships drive compliance, boost ad relevance, and future-proof digital marketing success.

How Wunderkind's Latest Innovation Benefits Advertisers

Join Wunderkind and Loyalty360 in this insightful webinar as we explore how identity resolution technology can revolutionize the customer experience, particularly within the travel and hospitality sectors. Our expert speakers, Tim Glomb from Wunderkind and Mark Johnson from Loyalty360, break down the latest research and provide actionable insights into how brands can enhance customer loyalty and maximize revenue by leveraging identity resolution.Key discussion topics:<ol><li>What is customer identity resolution, and why it matters now more than ever.</li><li>How to personalize customer interactions in real-time, using data from 9 billion tracked devices.</li><li>Understanding Google’s recent changes in cookie policies and how first-party data is the key to future-proofing your brand.</li></ol>Key Stats and Insights:<ol><li>Wunderkind processes 2 trillion digital events per year, offering unmatched insights into customer behavior.</li><li>Brands using identity resolution have seen an increase in revenue from owned channels, including email and SMS.</li><li>77% of brands are focusing on building first-party data strategies in response to evolving privacy regulations.</li></ol>3 Main Takeaways:<ol><li>Increase Personalization: Learn how to deliver personalized experiences by identifying customers even when they're logged out or browsing anonymously.</li><li>Boost Revenue: Discover how identity resolution can increase customer lifetime value and reduce reliance on third-party ad spend.</li><li>Simplify Your Martech Stack: See how Wunderkind integrates seamlessly into your existing marketing tools, driving immediate results without added complexity.</li></ol>Unlock the power of customer identity resolution to enhance loyalty, boost sales, and future-proof your brand.

Mark Johnson is the CEO of Loyalty360, a renowned association focused on customer loyalty and engagement. With extensive experience in loyalty marketing, customer experience, and retention strategies, he regularly engages with industry leaders to discuss the latest trends and innovations. Mark is dedicated to providing valuable insights and resources that empower brands to strengthen their customer loyalty initiatives.

Mark Johnson

CEO - Loyalty360

VP Digital, Content and AI

Discover how identity resolution can revolutionize customer loyalty and retention. Learn from industry experts Mark Johnson and Tim Glomb on leveraging first-party data, personalized marketing, and seamless integration to drive conversions and boost revenue. 







Unlock Customer Loyalty: How Identity Resolution Drives Revenue and Personalization

Unlock the Power of Identity: Enhance Loyalty and Retention with Precision Marketing

<h4>Welcome to the Future of Identity Resolution</h4>In today’s rapidly evolving digital landscape, the ability to understand and engage with customers across devices, channels, and browsers is more critical than ever. Join us for an exclusive thought leadership panel, where industry experts from Wunderkind and leading marketers discuss how cutting-edge innovations in identity resolution are driving performance, enhancing privacy, and creating seamless customer experiences.<h4>Why Attend?</h4>In this webinar, we delve deep into the challenges marketers face today, from rising CPM costs to privacy regulation compliance, and how identity resolution can overcome these obstacles. This session will showcase real-world use cases that reveal the impact of effective identity solutions on consumer engagement, trust, and revenue growth.Learn from experts who are shaping the future of marketing, including key insights into Wunderkind's groundbreaking platform innovation—PrivacyID. You’ll walk away with actionable strategies to optimize your customer engagement and gain a competitive advantage.<h4>What You'll Learn:</h4><ul><li>Real-World Use Cases: Discover practical applications of identity resolution that are transforming customer experiences across industries.</li><li>Privacy Meets Performance: How to navigate the privacy vs personalization paradox and win consumer trust while driving revenue.</li><li>The Role of First-Party Data: See why first-party data is essential for brands and how to harness it for a 30% boost in revenue.</li><li>Wunderkind’s Innovations: Explore the September 25th announcement on PrivacyID, server-side tracking, and cross-device solutions designed to revolutionize marketing strategies.</li></ul><h4>Panel Highlights:</h4><ul><li>Market Challenges: Insights into cookie deprecation, the privacy revolution, and increasing advertising costs.</li><li>Key Innovations: How PrivacyID ties together customer data for more accurate and scalable cross-channel marketing.</li><li>Use Case Examples: From personalized beauty experiences to abandoned cart recovery, see how leading brands are leveraging identity resolution.</li></ul><h4>Featured Experts:</h4><ul><li>Patrick Tripp, President of Tripp Consultants and moderator of the panel.</li><li>Erica Bonelli, AVP of Strategy Consulting at Wunderkind, with over six years of experience helping brands optimize their identity strategies.</li><li>Sushil Goel, Head of Identity Product at Wunderkind, responsible for developing industry-leading identity solutions.</li></ul><h4>Who Should Attend?</h4>This webinar is a must for digital marketers, ecommerce leaders, and customer engagement strategists looking to stay ahead of the curve with cutting-edge identity resolution technologies. Whether you're in retail, beauty, or any consumer-facing industry, the insights from this discussion will empower you to enhance your marketing efforts.

Tripp Consultants is a boutique marketing consultancy helping brands with go to market strategy, fractional CMO work, messaging, product launch, pricing, packaging, and thought leadership content. For the past 20 years, Patrick Tripp and his teams have helped tech companies create a strong brand presence, increasing growth, retention, and profit.

Patrick Tripp

Founder Tripp Consultants

Experienced Strategy Director with a demonstrated history of working in the marketing and eComm industry and driving results for the largest eCommerce brands through thoughtful data-driven consulting.

Erica Bonelli

AVP, Strategy Consulting at Wunderkind

Sushil Goel is the Head of Identity at Wunderkind, bringing over 20 years of expertise in MarTech, AdTech, and identity solutions. He previously led a successful startup focused on identity resolution and is now spearheading innovative strategies at Wunderkind.

Sushil Goel

Head of Identity at Wunderkind

Join industry leaders from Wunderkind as they discuss the latest in identity resolution, PrivacyID, and real-world use cases driving personalized, privacy-compliant marketing strategies. Watch now to learn how cutting-edge innovations can transform your customer engagement and boost revenue.

Unlocking the Power of Identity Resolution: Thought Leadership and Use Cases from Industry Experts

Unlocking the Power of Identity Resolution: Expert Panel on Use Cases & Innovation

Join Tim Glomb, VP of Digital Content and AI at Wunderkind, and Neil Thurman, Director of the Coalition for Better Ads, for an insightful conversation on the evolution of digital advertising. In this episode, they explore how brands, publishers, and advertisers can create more engaging and user-friendly ad experiences while navigating the challenges of brand safety, particularly in high-stakes environments like election cycles.In a world where ad blockers and user dissatisfaction with intrusive ads are on the rise, learn how the Coalition for Better Ads is driving industry standards to ensure a balance between effective advertising and positive user experiences. Discover the key trends, real-world case studies, and actionable strategies that every advertiser and marketer should know to thrive in today’s competitive digital landscape.<h4>Key Topics Covered:</h4><ul><li>The Rise of Ad Blockers: How consumer dissatisfaction with digital ads has driven the need for better ad standards.</li><li>Better Ad Standards: A deep dive into the work of the Coalition for Better Ads, focusing on how to improve the user experience across different ad formats.</li><li>Case Studies in Advertising Innovation: Real-world examples, including how a German publisher reduced ad inventory by 20% while increasing revenue by 25%.</li><li>Navigating Brand Safety: Strategies for ensuring your brand is safe during sensitive periods like election cycles, while maximizing reach and effectiveness.</li><li>Video Ads and Consumer Behavior: Why video ads, especially opt-in formats, are becoming more popular with users, and how to leverage them effectively.</li><li>The Importance of Contextual Relevance: How giving users choice in ad engagement and ensuring contextual relevance can drive better outcomes for brands.</li></ul><h4>Who Should Listen?</h4>This episode is a must-listen for digital marketers, advertisers, brand strategists, and publishers who want to understand the future of advertising. Whether you’re looking to improve user experience, enhance brand safety, or simply learn more about industry standards, this discussion offers valuable insights for staying ahead in today’s digital world.<h4>Key Takeaways:</h4><ul><li>How Better Ad Standards are transforming digital advertising by focusing on less intrusive and more user-friendly ad experiences.</li><li>The role of Privacy and Contextual Relevance in building trust with consumers.</li><li>Real-life examples of how publishers are successfully balancing fewer ads with higher engagement and revenue.</li><li>Practical advice on navigating the brand safety challenges during tumultuous times like election cycles.</li></ul>

Neal Thurman is the Director of the Coalition for Better Ads, an organization dedicated to improving the online ad experience by establishing industry standards that prioritize user satisfaction. With over a decade of experience in digital advertising, Neal has played a pivotal role in addressing consumer concerns around ad blocking and ad avoidance. He also serves as the co-founder and CEO of the Brand Safety Institute, where he helps brands navigate the complexities of brand safety in an ever-evolving digital landscape. Neal is a recognized thought leader in creating sustainable, user-friendly advertising environments.

Neal Thurman

Director of the Coalition for Better Ads

Discover how industry leaders are shaping the future of digital advertising with Better Ad Standards and innovative strategies. Learn about ad blockers, brand safety, and how to create user-friendly ad experiences that drive results. Listen to the podcast with Tim Glomb and Neil Thurman now!

The Future of Digital Advertising: Enhancing User Experience with Better Ads and Brand Safety

The Future of Digital Advertising: Better Ads, Brand Safety, and User Experience | Podcast with Tim Glomb and Neil Thurman

Wunderkind Webinars

Success Stories

How It Works

Wunderkind hosts thought leaders and clients alike in our webinar series. Browse some of the most important topics for brand marketers from our catalog. Wunderkind is the leading AI-driven performance marketing solution that collects consent based, first-party data and identifies anonymous traffic for brands in order to scale hyperpersonalized one-to-one messages. Brands lean on the Wunderkind Identity Network,&nbsp;a proprietary database recognizing 9 billion devices, 1 billion opted-in consumers and&nbsp;observes 2 trillion digital transactions per year, to trigger the most impactful offers to&nbsp;their target audience at the right moment and in the right channel. This proprietary data is&nbsp;accessed by Wunderkind’s Autonomous Marketing Platform, and AI engine which integrates seamlessly into a brands’ existing ESP to boost performance across email, text and advertising channels. Wunderkind is the only performance solution that guarantees a lift in revenue for its clients and delivers over $5 billion in directly attributable revenue annually for brands across a&nbsp;number of industries, often ranking as a top 3 revenue channel in clients’ own analytics&nbsp;platforms. Brands such as Harley-Davidson, Perry Ellis and Shoe Carnival partner with&nbsp;Wunderkind to drive top-line revenue through its guaranteed results

Google says it won’t be ‘deprecating third-party cookies’... What now?

DESCRIPTION

Recent Episodes