Wunderkind Market Outlook Report

Media Thumbnail
  • 0.5
  • 1
  • 1.25
  • 1.5
  • 1.75
  • 2
This is a podcast episode titled, Wunderkind Market Outlook Report. The summary for this episode is: <p>In this episode we discuss key insights and takeaways from Wunderkind’s 2022 Market Outlook Report which lays out simple, actionable steps for creating customer loyalty opportunities that increase revenue.</p><p><br></p><p>1:45 - Big Trends That Should Be Top-of-Mind for Retailers This Year</p><p>4:05 - Strategies Brands Can Leverage to Engage With and Loyalize Their Customers</p><p>8:00 - How Can Brands Develop a Personalization Strategy?</p><p>13:06 - How Do Stricter Privacy Laws Affect Marketers and Personalization Strategies?</p><p>17:49 - What Makes Email and Text so Valuable?</p><p>26:31 - How Can Retailers Prepare for Black Friday / Cyber Monday This Year?</p><p>31:58 - Final Thoughts</p>
Big Trends That Should Be Top-of-Mind for Retailers This Year
01:48 MIN
Strategies Brands Can Leverage to Engage With and Loyalize Their Customers
03:42 MIN
How Can Brands Develop a Personalization Strategy?
04:28 MIN
How Do Stricter Privacy Laws Affect Marketers and Personalization Strategies?
04:25 MIN
How Can Retailers Prepare for Black Friday / Cyber Monday This Year?
04:40 MIN

Speaker 1: 3, 2, 1, go.

Vern Tremble: Welcome to Individuality Unleashed. Thank you for checking out our special market outlook podcast episode. I'm your host Vern Tremble senior director of marketing and communications at Wunderkind. And as the market leader for performance marketing, we at Wunderkind have a laser focus on helping retailers and brands drive more ROI with one- to- one messaging and ads at scale. Today, we'll be discussing key insights and takeaways from Wunderkind's 2022 market outlook report, which lays out simple, actionable steps for creating customer loyalty opportunities that increase revenue. Now, this exclusive report by Wunderkind spotlights the impact of the greatest economic, political, and social questions of our time from the fallout of the pandemic, and supply chain shortages, the threat of recession, privacy concerns, and the move to first- party data and owned channels to provide an outlook for the 2022 holiday season. I'm joined today by our resident expert, Megan Kresinske, director of product marketing at Wunderkind, who has a ton of valuable information to share. So Megan, thank you so much for joining us today.

Megan Kresinske: Oh my God, thank you for having me. I'm so excited to be here so much to cover today, Vern.

Vern Tremble: There is indeed. Dude I'm so excited to be chatting with you. And I'm so excited for our audience to have an opportunity to hear some of your valuable insights that you have laid out in this fantastic market outlook report that you put together.

Megan Kresinske: Yes, I'm very excited to share. I think that report was such a great asset and, hopefully, our brands have found a lot of value out of it. But if you haven't had a chance to read it, we'll be talking about it today. So, all good.

Vern Tremble: That's right. So let's jump right into it. So, Megan-

Megan Kresinske: Sure.

Vern Tremble: What are some of the biggest trends that brands should be thinking about right now? What should be top of mind for retailers this year?

Megan Kresinske: Yeah, it's a great question, Vern. I think there's a lot of things going on right now. But I'm going to drill them down to a couple of key trends. I think in the world we're living in the only constant is change. And one of the biggest changes we saw and we all experienced out of the pandemic are how consumers shop. I myself, personally, shop very differently now than I did two years ago. Mostly because I'm a completely different person than I was two years ago. And I think a lot of people, and a lot of consumers and a lot of brands can really resonate with that. And whether the avenue of which you shop, have you become more dedicated to online shopping now that the world has returned to" normal," are you shopping more in store? What are your means of discovery? I've become a big TikTok person, Vern. And outside of just bringing me so much joy, it's brought so much discovery in terms of brands. And I've done a lot of shopping with new brands via TikTok. I think, subscriptions are super interesting now. You could be a big clothing subscription person. And I'm discovering a bunch of different new brands that I probably never would've shopped before. So, the pandemic has really just changed how consumer shopping habits have arrived. And I think we'll continue to remain in a state of flux there. And why it continues to be such an important thing that brands focus on loyalty at this time. Keeping your customers happy, and keeping them on your site, or in your store.

Vern Tremble: No, that's really cool. So TikTok, obviously, isn't just for tweens and learning the new dance moves is that what you're saying? We can also-

Megan Kresinske: Totally not for 21 year olds like me, Vern, for sure.

Vern Tremble: Oh, and me.

Megan Kresinske: And you, yeah, exactly. But... Go ahead.

Vern Tremble: No, I was just gonna say you mentioned loyalty and I wanted to drill down on that'cause I think it's so important.'Cause this is a big topic that a lot of brands, a lot of our customers are talking about. And one thing that we know is that it's more efficient to retain a customer than it is to acquire a new one, obviously, I think we have a stat that says about 42% of consumers have switched to private label brands this year. I wanted to know what are some strategies brands can leverage to engage with, and loyalize their customers.

Megan Kresinske: Yeah, it's a great question. Loyalty is obviously very hot right now. It's probably hotter than this heat wave, we are all experiencing.

Vern Tremble: Dude.

Megan Kresinske: I know you're in Savannah, but New York City is run for your money. It was a nice toasty 95 degrees today. So I stopped talking about the weather, and before I dive into the strategies that you asked me about, I think it's interesting to really talk about the loyalty dilemma brands are facing now. And I think this kind of leans into what I was talking about with TikTok is now, more than ever, US consumers are switching to different brands than they ever had before. And a lot of them intend to incorporate this behavior. So, when you think about that outside of TikTok, and all these new means of discovery, you really ask yourself," Well, why is this, why are brands... Or why are customers more open to new brands at this point?" And inflation is a big thing. It's at a record high. People are looking for value. Pricing is obviously at the top of their list. So, if they're going to find something that they're used to shopping, or used to buying and they can find a cheaper cost, I think, people are more open to less brand loyalty, and trying new brands. On top of that, 40% of consumers tried new products since the start of the pandemic. I speak for myself, I definitely am part of that statistic. So, this really means that loyalty is up for grabs. It's something we talk about a lot here at Wunderkind. And consumers are looking for brands to really give them a reason to be loyal. So, you asked me about strategies. But me you know me Vern, I have give a little-

Vern Tremble: Love it.

Megan Kresinske: A little context there. But I think what this really drills down to is with the plethora of options out there, brands really need to be highly visible, highly tailored, and highly customer centric to really stand out, or else you risk losing your audience. So at the end of the day, in terms of strategies, I really recommend honing in on your core values, really speak the messaging that will resonate with your audience. And strategically weave that message in a way that will really resonate with your customers, and help your customers fall in love with your brand again. Something else I think, this is a hot topic now too, is first- party data. So, first- party data is really essential to help growing your list, and engaging your audience, and helps to drive really powerful, and customized experiences. And the final point to really drive this home in terms of loyalty because, for me, I think it's always good to tie some kind of dollar amount to things. You really want to assess the risk. But it costs on average 75 times more to acquire a new customer than to retain an existing one. So this, obviously, doesn't mean that acquisition is no longer a critical goal. But retention really requires ongoing targeted, ongoing engagement, and really love. Show your customers the love.

Vern Tremble: Love, indeed.

Megan Kresinske: Love, indeed.

Vern Tremble: And you hit upon a point that I think is really interesting. You talked about the personalization element that's so critical to a marketer's strategy, and ensuring that they drive loyalty, and affinity for their brand. I'd love for you to talk to us about custom experiences through that one- to- one messaging. And how brands can, ultimately, develop a strategy for personalization.

Megan Kresinske: Yeah. Vern, I think it's literally dangerous that we just released this market outlook report that we discussed at the top of this podcast because it's filled with so many stats. So, are you ready for all these stats? I have to recite a few off my notes because there were so many that I need them documented.

Vern Tremble: No, I love it. I literally am holding onto this desk right now.

Megan Kresinske: You should prepare yourself for all the great content.

Vern Tremble: We're being goofballs right now, sorry guys.

Megan Kresinske: Yes, sorry everyone on the line, but these are great. So I actually find these next stats kind of comical so, bear with me. So, 71% of global customers expect retailers to deliver personalized experiences, which is great because 73% of marketers think," I do a great job, I deliver, I excel at personalization." However, only 34% of consumers actually agree with that. Only 34% of consumers actually think brands do a good job at delivering personalized experience to them, which-

Vern Tremble: Clearly a disconnect.

Megan Kresinske: And like a whomp, whomp moment.

Vern Tremble: Totally.

Megan Kresinske: And really there's a disconnect, but we have to really sit down and think about where are brands actually falling short? And honestly, to an extent, this is to be expected. I talked about this a bit in the beginning of this podcast, but as consumer shopping, as consumer spending changes happen depending on, gosh, their income, life events, world events, global pandemics, this is just kind of par for the course. Additionally, I think brands sometimes maybe misjudge which channels require personalization, and which don't. For example, we saw in our report research that marketers placed a higher emphasis on personalizing the website than their consumers did. Conversely, consumers were looking for more personalization in channels like email, although marketers didn't really seem to think that was as important. So, I think a big theme in the world of personalization is this concept of meet me where I am. Customers just want to be heard. So, make your in- store or your e- com experience much more navigated. They can navigate your experiences better'cause they tailor better to your experience. Be visible in the social media. Hey TikTok, for me. Or even websites that I'm present in. And really know my taste. If I'm giving you my data, it's not just for my benefit that I give you this data, it's for yours, it's for the brand. So, use it properly, and know how you're supposed to actually use the data. So, personalization is something we talk about a lot here at Wunderkind. Vern, you and I talk about it all the time.

Vern Tremble: We do.

Megan Kresinske: We do. I think the TLDR here, if I could sum this little question up, is personalization is key. Your customers. They're not going to just stand for copy and paste efforts in terms of personalized messaging. So, kind of circling back too, even to the hot topic of loyalty, is loyalty is earned through trust and starts with honesty in all of your communications. And personalization is key there. So, if you're confused on how to do this, or where to start, we help brands and retailers all around the world with this, with driving personalized experiences at scale. So, we're here for you.

Vern Tremble: I love it. Oh gosh, Megan, that is so good. And I think that's actual insights that any marketer should really heed because that's ultimately what could potentially make, or break an effective marketing strategy, whether or not inaudible to use honesty and loyalty messaging in your strategy to really drive that engagement. So, I think that's really amazing insight that you've delivered to us there. So thanks for that, Megan. I want to talk about a hot topic and no, not the apparel spot, or this weather that we're facing right now.

Megan Kresinske: I could keep talking about the weather. But, continue.

Vern Tremble: I love a good callback. So, that's why I just decided to drop that in there. But I want to talk about privacy for a moment, if you're willing to entertain me.

Megan Kresinske: Yes.

Vern Tremble: So, we know consumers are becoming more, and more privacy conscious, and privacy laws are getting stricter. So, what does this mean for marketers, and their personalization strategies?

Megan Kresinske: Yeah, that's a great question. And it feels like there's seemingly endless changes to the privacy landscape. I know every day with my Google alerts, I'm getting inundated more and more with a new article about this topic. So, I really think there's no point into diving into the specifics of everything that's going on with the consumer privacy landscape, everything that's happening with Apple and Google. I think everyone tuning into this podcast is likely in tune with that. I think, Vern, we could have a whole separate episode on this topic and we're actually releasing a report on the privacy personalization paradox. So, you may have to have me back for another-

Vern Tremble: Oh, absolutely.

Megan Kresinske: Episode so we can talk about that. But I am glad you asked because the latest privacy updates give me a little bit of those GDPR vibes. And we know those GDPR vibes are not good ones. Those four letters still haunt my dreams of working in the e- commerce space for the last decade. They were really tough. But the reason I bring up GDPR in this instance, not just because it's related to privacy, is because we survived. It was a really tough time for not only marketers, but companies to navigate these privacy changes. So, if we kind of reflect on the GDPR drama from a few years back, I really think it's on trend for what most of us feel now. And I think, at the moment, a lot of us feel a bit in the dark as to what these changes mean, what does cookie deprecation mean for my brand? I'm still relying on third- arty data, how am I gonna understand my customers? I feel like when I have real talks with our customers, with friends in the marketing space, everyone kind is like," I'm confused and I don't know what to do." And I don't know if that's at all comforting, but at times it's comforting to me. But I do think there's some good news here that I can of shed some light on is-

Vern Tremble: That'd be great.

Megan Kresinske: If you're concerned about access to data, it's really just about how you harness it, which is access to the right infrastructure, having great partners. Wunderkind can certainly help here because I think the short and sweet recipe for longevity in this new privacy conscious space is a well defined first- party data strategy. This is data your customers are voluntarily sharing about themselves. So, use it to your benefit. And back to my point about being a bit in the dark, like I said, I think everyone is confused. And I think the one constant that continues to be communicated, which is kind of interesting is these changes that are happening in the market are gonna lead to a substantial revenue decline. But we've been talking to quite a few brands, and they haven't really shared that they've seen a massive impact since these latest iOS 14. 5 and start of third- part deprecation across inaudible. And look, I'm not saying that you won't experience an impact because this will likely involve a lot of strategy shifting, but it just really means being a bit more prepared. So, look at new KPIs, invest in new channels like text messaging and, honestly, invest in some oldies but goodies like email, and direct mail. We've been seeing a ton of our brands reinvest in direct mail, especially with a lot of consumers still spending a ton of time at home. So, your own channels are becoming more and more important. Brands really need to double down on those. And rather than spending precious ad dollars on the big guys like Google and Meta, Facebook.

Vern Tremble: I couldn't agree more. You said Meta, I was like,"Oh right, Facebook, that's the new name."

Megan Kresinske: I'm trying to train myself to say the right word now.

Vern Tremble: I guess we should. But speaking of owned channels, and profitable owned channels at that email and text, let's talk about that for a moment. So, I want to understand what makes these channels so valuable, and how do they compare, email versus text?

Megan Kresinske: Yeah, before we get into this Vern, since I really just enjoy derailing all of your questions for this podcast, I promise I will talk about email and text.

Vern Tremble: I know you will. We love the context, by the way. It's so valuable, so please continue.

Megan Kresinske: You gave me a mic, so I'm gonna go for it.

Vern Tremble: I don't regret it at all, I don't.

Megan Kresinske: Well, we'll see the feedback after the podcast. But I really wanted to use this opportunity to talk a bit about this attention economy we're living in. So, I wanted to ask you, did you know that the estimated adult attention span as of last year is eight seconds?

Vern Tremble: I'm sorry, what'd you say?

Megan Kresinske: See, you just proved my point, Vern, which is actually so amazing that you just did that. I asked if you knew that the estimated adult attention span, as of last year, is eight seconds long?

Vern Tremble: I actually did not know. That's actually unbelievable considering we all took the SATs and things. So, I don't even know how that's possible, but okay.

Megan Kresinske: Yeah. But you even asking me," What?" Was just such a perfect example of this world we're living in. So, as much as I want to believe deep in my core that everyone is holding on to every word we're saying in this podcast, it's just not the case.

Vern Tremble: That's true.

Megan Kresinske: Can you imagine how these brands are now feeling about their consumers? They have this eight second window to capture their attention. So, your SAT point is actually super interesting because I think the problem isn't with attention span. It's that we have an infinite number of options to choose from. There is so much content surrounding us all. So, I think this means in order for brands to be more effective, they need to communicate content that matters, and they need to provide value to their consumers, and prove what they're saying, and doing is worth paying attention to in those eight seconds that they have them. So, going back to your original question about email and text,'cause I promised that I was gonna get there, I'll start with email. Email's, the OG, you know that.

Vern Tremble: Word up, real talk

Megan Kresinske: Straight up. Full stop. Yeah. It might not be new. It might not be exciting, but is the highest converting channel for brands. In fact, I actually heard someone speak at a conference recently. And someone asked, how are you navigating all of these changes in the market? How are you shifting your strategy? And she just said," I'm going back to basics. We lean into email a ton. It's not sexy, it's not new, but it works." And, in fact, she called it the miracle of marketing and I actually couldn't agree more. And just because email is the OG doesn't mean that it's irrelevant. I think it just means it works. And that's okay. It's okay to stick to what works. On the flip side, you asked about text. Text is also not new, even though it's like the shiny toy right now. It's been around for a while. But I think in terms of actually taking off in the space, probably more for the text message marketing space within the last five years. And, obviously, I think that was accelerated with the pandemic and now everyone basically has a smartphone. Even my eight year old niece has a smartphone.

Vern Tremble: Eight?

Megan Kresinske: Yeah, eight. She's the one who helps me with TikTok. So I think what's interesting is that text actually now has a really valuable seat at the table. In fact, according to our research, 6 in 10 consumers subscribed to text message marketing in the last year. And 40% of millennials sign up for four or more brands. So going back to of capturing the attention culture, capturing those eight seconds, text is by far the most utilized app. So, it's definitely an investment channel that marketers should be thinking about. And, in fact, this was a stat also in our report that scares me, but I'd be remiss not to share it on our podcast because I love it so much is that 8 in 10 millennials would rather lose their ability to speak than to text, which I think is horrifying and scary.

Vern Tremble: What?

Megan Kresinske: Yeah. Would rather lose the ability to speak than to text. And if you're going back to meeting customers where they are clearly, millennials don't want you to speak to them, they just want you to text them.

Vern Tremble: They know not what they ask.

Megan Kresinske: Ain't that the truth. It's really interesting. And even other stats we dove into,'cause we just built the ability to support Wunderkind campaigns through brands' mobile apps. And what I thought was really interesting as we productized this new capability is that a third of consumers prefer shopping via mobile app than browser. I thought that was wild. I actually didn't really realize how popular brand- specific mobile apps were getting. And we are saying a third of consumers are shopping on it. And, in fact, 98% of consumers shopped via mobile last year. I remember 10 years ago trying to design mobile specific checkout pages and we were like," It's okay, no one will ever do this." Now, 98% of people are shopping on their mobile device.

Vern Tremble: Is that across all demographics?

Megan Kresinske: Yeah, wild. So, I think some key takeaways here in terms of email and text,'cause I have been talking for a while so let's circle back to your question that you did ask. I think it's so important, especially in text, to invest in that channel. We at Wunderkind say text is king, text is hot right now. And it certainly is. But I think another really important thing that brands should keep in mind is aligning your content and messaging to your channels. So, favor your promotional time sensitive content to text since people are always on their phones, and text has a 98% open rate. And do more brand forward content for email. And I keep talking about email being the OG, so don't sleep on it. Another stat that we saw was a fourth of consumers will return and transact after abandoning their cart when re- targeted by a segmented email approach.

Vern Tremble: Wow..

Megan Kresinske: So, I think it's a really powerful channel, both of them are very powerful. And, again, we're here to help. You can use Wunderkind to grow your channel performance while letting your consumers choose what it is they actually want to use, and how they want to use it. We can help grow your email and text channel so that they complement each other not compensate for. And I think that's pretty powerful.

Vern Tremble: That is really powerful. And you know what Megan, you know what would complement all of the valuable insights that you're delivering to our audience today is them downloading this market outlook report. Because this is incredible information that will help brands out there across the United States, across the UK, around the world.

Megan Kresinske: Absolutely.

Vern Tremble: So, really great information insight there.

Megan Kresinske: Yes. And we plan on doing these frequently. So, definitely expect more market insights from us here at Wunderkind.

Vern Tremble: And if you love what we're putting down folks out there, we will cater to your needs. So, talking back to us, letting us know what you like, and what you dislike, asking us what we can add to enhance the overall final report year over year, or quarter over quarter, depending on how frequently you're going to release it, Megan, let us know that. Talk to us and we will get you exactly what you need to provide the value that you need to drive effective strategies for your marketing.

Megan Kresinske: Absolutely.

Vern Tremble: I have a question, this is shifting gears ever so slightly. But I think it really does a good job of tying all of this up into a nice little bow for our target audience out there, our e- com and D2C brands. I want to talk about Black Friday and Cyber Monday because it's coming. I think it's literally 107 days before-

Megan Kresinske: Woo, so soon.

Vern Tremble: So it's coming soon and we experienced a really big Black Friday, Cyber Monday in 2021. We actually saw the biggest holiday shopping season in US history with consumer spending over$ 200 billion for the first time ever. So, what can we expect this year, and how can retailers prepare?

Megan Kresinske: So crazy. So exciting. This is our Super Bowl.

Vern Tremble: That's right.

Megan Kresinske: In the e-com space. Exactly. Much better at that than I am Vern.

Vern Tremble: Yes,

Megan Kresinske: Exactly much better at that than I am Vern.

Vern Tremble: We'll work together.

Megan Kresinske: Vern, it's interesting. Product marketers, like myself, wear a lot of hats. But one I will never claim to wear is I'm not an economist, so I'll just start there. But despite the state of the economy, and fears of this looming recession, it's actually predicted that Black Friday, Cyber Monday is going to be bigger than ever. 2022 holiday sales are predicted to grow by 3% to$ 1. 3 trillion.

Vern Tremble: Wow.

Megan Kresinske: Yeah, it's wild. They say brick and mortar is probably going to be flat, but digital is expected to rise by 15%. So, to your question, in terms of preparedness, I think the best advice I could give, which is so great'cause I know you all and the marketing team have sent out a bunch of stuff related to Black Friday, Cyber Monday. We even have a countdown going on.

Vern Tremble: Yes.

Megan Kresinske: Is just to start early. Our research in the Wunderkind market outlook report showed that half of consumers shop early. So, it's really not just about Black Friday, Cyber Monday anymore. In fact, I've gotten quite a few Black Friday in July emails this month.

Vern Tremble: Interesting.

Megan Kresinske: And I thought it was really great because I think it's twofold. I think it's one, a lot of brands are leaning into readiness. They're really leaning into the fact that we don't really know what kind of issues we're gonna face this holiday season the way that we did last year. There's still supply chain issues. There's still manufacturing issues. Is your item gonna be out of stock if you wait to shop'til later? So, I really like the approach of having a Black Friday in July. But, on the flip side, I kind of like the approach that these brands are probably likely doing this because someone, I may not name who, had a big Prime Day this month. So, I think it's kind of a nice strategic way to promote your brand, and try and take a little bit of that piece of the pie, which I think is cool. Something else that I think is interesting is I got an email from this brand this morning that really led with a lot of the ultimate FOMO messages." Megan, everything you're gonna want to buy for yourself, for your family this holiday is likely gonna be out of stock. So, I'm gonna do your favor and you're an exclusive early bird and I'm gonna give you all these promos if you shop now.

Vern Tremble: Wow, that's good.

Megan Kresinske: I really like that. It's super creative. It did give me that feeling that I was like," Oh, I probably should be shopping now," even though I am definitely a last minute shopper. So, I like the tactics that brands are doing because I think you can have your sales earlier. It doesn't just have to be during the month of November. So, some other things to do to prepare, we talked about this a bunch during this podcast, but use personalization tactics to scale your subscriber list. This will be super helpful if you start to grow your list now in order to be prepared in term for a holiday. And really use your first- party data to save relevant, and engage with your audience in a meaningful way. Maybe I'm a bit biased by triggered email and text are definitely a perfect pair to help you drive some great revenue this season.

Vern Tremble: I love it. And by the way, again, don't leach onto other promotional holidays, and bank on that.

Megan Kresinske: Exactly.

Vern Tremble: Just saying.

Megan Kresinske: Yeah inaudible.

Vern Tremble: Well that's great, Megan. And I think, as you said, there's gonna be a ton more resources that are coming down the pike as far as Black Friday, Cyber Monday strategies. So, we will definitely have you back on the podcast to share-

Megan Kresinske: Would love that.

Vern Tremble: More of those strategies and more of those insights because we really want our brands, this year, to be super prepared. There's so much opportunity out there, and we want to make sure that they capture as much as they possibly can, so we can blow out 2022 and then 2023 right after that. So, that's great. Thank you so much for sharing that insight.

Megan Kresinske: Yeah, of course. Happy to help.

Vern Tremble: Awesome. So, we've come, unfortunately, to the end of our conversation.

Megan Kresinske: So fast.

Vern Tremble: I know. And this has been a lot of fun-

Megan Kresinske: So much fun. I really enjoyed myself.

Vern Tremble: Me too. Technically, this is only episode number two. So, and I've already asked you before, but if you don't mind, we'd love to have you back.

Megan Kresinske: Oh, definitely. I mean, I breezed over the privacy topic, but-

Vern Tremble: I wasn't going to say anything.

Megan Kresinske: Yeah, I can talk about that all day long. And I think after our next report comes out it'll definitely be interesting to have a podcast episode on so yes, slot me in for episode five or six, Vern.

Vern Tremble: Oh I gotcha. So, are there any final thoughts that you want to share with our audience before we get out of here?

Megan Kresinske: Yeah well, I mean, first of all especially to all the brands getting ready for holiday we're with you. It's our busy season too. Definitely lean on us if you need any support. And I think I'll just re- emphasize it's a crazy time, but it's an exciting time. I think it's a really exciting time to be in marketing, and try out new strategies. But also lean into things that you work. And I think those things that work are those OG strategies like email, and new exciting channels like text. Personalization, again, is super key, leaning into that concept. If your customers are willing to share their data with you use it in the right ways because they really want personalized experiences. They just want to know that brands are using their data in ways that make sense to them. And, ultimately, that's gonna lead to loyalty. And I think that I'll continue to say how hot of a topic that is. But that really is such an important thing as it's almost a market of brand saturation. And, as I mentioned before, loyalty is up for grabs. So, focus on your customer, focus on retaining them. And I think you'll be in good shape.

Vern Tremble: Phenomenal, absolutely phenomenal. Megan, once again, thank you so much for joining us today. I know our audience is thrilled with all of the insight that you've delivered today. Again, go to wunderkind. co to download the newest market outlook report for Black Friday and Cyber Monday. It's available for download now. View this podcast, save this podcast, share this podcast. It's so much great information. And we'd love for you to use this, and add this to your strategy this year to drive an effective Black Friday, Cyber Monday and really blow out your revenue. Megan, thank you again for joining us.

Megan Kresinske: Oh, thank you so much for having me. It was a true pleasure. And look forward to seeing you on the next podcast.

Vern Tremble: Absolutely. Do you want to close this out? What's the name of the podcast?

Megan Kresinske: Oh, don't do that to me, Vern. Individuality Unleashed.

Vern Tremble: That was it. Boom! See you next time.

Megan Kresinske: Boom, thanks all.


In this episode we discuss key insights and takeaways from Wunderkind’s 2022 Market Outlook Report which lays out simple, actionable steps for creating customer loyalty opportunities that increase revenue.

1:45 - Big Trends That Should Be Top-of-Mind for Retailers This Year

4:05 - Strategies Brands Can Leverage to Engage With and Loyalize Their Customers

8:00 - How Can Brands Develop a Personalization Strategy?

13:06 - How Do Stricter Privacy Laws Affect Marketers and Personalization Strategies?

17:49 - What Makes Email and Text so Valuable?

26:31 - How Can Retailers Prepare for Black Friday / Cyber Monday This Year?

31:58 - Final Thoughts