wunderkind

The marketing landscape in 2023 is proving to be vastly different from years prior. Cookies are being phased out, AI is becoming more integrated, and tight markets means more trips to the CFO’s office to scrutinize the budget. To top it off, traditional paid channels are getting more expensive and aren’t converting like they used to, leaving CMOs wondering where exactly growth will come from in the next 12 months and beyond. So, what’s a marketer to do? In this session, we'll showcase the results from our exclusive research conducted with Industry Dive and ask a panel of brand-side executives to react to the results, share their point of view, and engage with the audience for your perspective.


Marketing State of the Union | Wunder 2023

Wunder is an exclusive, invite-only annual executive retreat for marketers from major brands in retail, fashion, luxury, and other industries. Each year, we gather executives for a few days to unwind and reconnect with themselves as leaders, network and uncover new marketing strategies, discover the latest innovations in storytelling and tech, and ultimately walk away feeling energized and ready to tackle your brands’ challenges.

Wunder 2023

Leveling Up Your Teams and Customer Experiences with AI | Wunder 2023

Harvard Business Review argues that, “Pitting brand building and performance marketing against each other in a competition for budget unnecessarily damages the effectiveness of both.” So, how can you best understand these two types of marketing to get the most out of each? In this session, you'll hear from brand-side executives as they share their point of view on how to maximize your various marketing channels for brand awareness initiatives vs performance marketing initiatives. Wunderkind can offer insight into how you can get those most out of your owned channels depending on your goals.


Building a Truly Connected Customer Journey | Wunder 2023

During the panel conversation featuring Chelsea Grayson, Vivian Chang, Rebecca Boston, and Rob Smith, the discussion revolved around the evolution of core values in response to market trends, emphasizing authenticity and consistency over trend-chasing. Clorox, represented by Vivian, highlighted the importance of reliability during the pandemic. Rebecca from True Botanicals stressed the need for genuine participation in societal conversations, while Rob, from Fluid Project, discussed their gender-free fashion brand and authentic support for LGBTQ+ initiatives. Transparency emerged as a key theme, with panelists sharing insights on the importance of transparently communicating core values and aligning investments with them. Ultimately, the conversation highlighted the significance of authenticity, transparency, and alignment with core values in building trust with consumers while maintaining profitability.


How to Grow Your Brand Alongside Your Customer | Wunder 2023

While programmatic advertising’s growth continues in 2023 there is still a meaningful gap in the measurement of awareness and consideration focused tactics. Upper funnel metrics like viewability do not do enough to justify brand investment, leading many brands to ignore this very important stage in the customer lifecycle. Enter Attention Metrics and the industry-wide push for programmatic measurement tools that go beyond recording that a person simply viewed an ad; instead shifting the focus towards whether they had an opportunity to absorb its messaging.


Go Beyond the Views | Wunder 2023

With new marketing channels competing for your attention and resources, where should owned channels fit into your approach to acquisition and loyalty? This session dives into the evolving role of websites, email, and mobile apps in the modern retailer's marketing mix. With a focus on the need for first-party data to increase the scale, personalization and profitability of owned channels, Louisa Nichols will moderate an actionable discussion with industry leaders on ways brands can make sure their owned channels are optimized for the evolving customer lifecycle.


Boosting Owned Channel and Loyalty Performance with Individualization | Wunder 2023

Wunder's theme is all about kindness, and in this video, we'll introduce you to our inspiring first keynote speaker, Mindy Scheier, the Founder and CEO of Runway of Dreams. Mindy's journey in the fashion industry led her to launch Runway of Dreams in 2014. She believes that clothing is a fundamental human need, and her foundation is on a mission to make adaptive clothing more accessible while advocating for people with disabilities in the fashion world. One of their notable achievements was partnering with Tommy Hilfiger to create the very first mainstream adaptive clothing line for children. They've also collaborated with well-known brands like Kohl’s, Target, JCPenney, and Zappos.com to expand the reach of adaptive fashion. In 2019, Mindy took her mission even further by establishing Gamut Talent Management, a platform that represents individuals with disabilities and connects them with businesses, fostering inclusivity. Mindy Scheier's outstanding work has earned her recognition in publications such as People magazine, USA Today, and the New York Times.
