wunderkind

As a Senior Customer Success Manager at Wunderkind, Thea is a proactive team member and strategist with 5+ years of experience in digital marketing that includes helping clients drive revenue by providing strategy recommendations and creative consultation rooted in performance and data analysis. 

Thea Scrudato

Senior Customer Success Manager - Wunderkind

Sarah Townsend is the Digital Experience Manager at Diane von Furstenberg, where she oversees the email and text marketing programs. With a strong focus on driving revenue and customer engagement, she expertly blends marketing channels to create seamless, effective campaigns that align with the brand's values and seasonal product launches.

Sarah Townsend

Digital Experience Manager

Explore strategies for optimizing email and text marketing programs in this insightful webinar. Learn how to drive customer engagement, increase conversions, and align marketing channels effectively. Discover how Wunderkind's solutions empower brands to elevate their digital presence, enhance campaign performance, and build lasting customer relationships. Watch the webinar to gain actionable insights and take your marketing strategy to the next level.

Talking Text Strategy with Diane von Furstenberg

How It Works

Resources

Wunderkind Webinars

Success Stories is our catalog of videos from our clients sharing the successes they are seeing with their partnership with Wunderkind. Wunderkind is the leading AI-driven performance marketing solution that collects consent based, first-party data and identifies anonymous traffic for brands in order to scale hyperpersonalized one-to-one messages. Brands lean on the Wunderkind Identity Network,&nbsp;a proprietary database recognizing 9 billion devices, 1 billion opted-in consumers and&nbsp;observes 2 trillion digital transactions per year, to trigger the most impactful offers to&nbsp;their target audience at the right moment and in the right channel. This proprietary data is&nbsp;accessed by Wunderkind’s Autonomous Marketing Platform, and AI engine which integrates seamlessly into a brands’ existing ESP to boost performance across email, text and advertising channels. Wunderkind is the only performance solution that guarantees a lift in revenue for its clients and delivers over $5 billion in directly attributable revenue annually for brands across a&nbsp;number of industries, often ranking as a top 3 revenue channel in clients’ own analytics&nbsp;platforms. Brands such as Harley-Davidson, Perry Ellis and Shoe Carnival partner with&nbsp;Wunderkind to drive top-line revenue through its guaranteed results

wunderkind Success Stories

Introductions

DvF's goals and channel strategy

Email versus Text, how do you differentiate?

How does DvF plan for on-demand text campaigns?

How to use images and creative within text campaigns.

Audience insights gleaned from text campaigns.

Balancing on-demand text with triggered text campaigns.

Benefits of on-demand and triggered in one platform.

How tone shifts across text and email.

How to measure performance across types of text campaigns.

Examples of top text campaigns for DvF.

Product launch text campaign results.

50th anniversary text campaign results.

Abandoned cart strategy nets 15% click rate.

Value of exclusive perks to the text audience.

Horoscope text campaign as content.

A fruitful partnership with Wunderkind.

Talking Text Strategy with Diane von Furstenberg

Today's Guest

Thea Scrudato

Sarah Townsend